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How to balance customer experience and returns in ecommerce

Martech

When I contacted customer support to initiate a return, I was informed that I needed to email a product specialist for troubleshooting before receiving a free shipping label. Alternatively, I could return the item for store credit but would have to pay for return shipping myself.

eCommerce 115
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7 proven strategies for effective B2B customer retention

Martech

Stevens suggested using data analytics to develop a list of next best products based on the product purchase patterns from the past. Automatic replenishment Changing the right products or services to an auto-ship model makes buying easier for customers. It also lowers the business’s sales costs.

Customer 128
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How to understand sessions in GA4

Martech

Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Lets explore how GA4 defines sessions, how traffic sources influence session tracking and what they mean for your analytics.

Analytics 102
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Customer journey maps: What you need to know

Martech

At each touchpoint, there are things to be done, such as filling in shipping or billing information. Each touchpoint also shows us the emotion a customer is experiencing, such as angst if they’re looking for a shipping update, for example. Don’t worry about AI, predictive analytics and real-time data and analysis.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Tools to Use : Start with platforms like Google Analytics to track site behavior, heatmaps from tools like Crazy Egg to see where visitors engage most, and Customers.ai Behavioral Analytics Tools Understanding how customers interact with your site is the first step to optimizing their journey. The trick is to connect the dots.

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10 Overlooked Ecommerce Store Conversion Optimizations You Need to Try Now

Customers.ai

These aren’t your basic “add free shipping” tips. Sure, you’ve got traffic numbers and maybe some heatmaps showing where they click but unless they’re actually logging in or filling out forms, most visitors are just faceless stats in your analytics dashboard. Highlight free shipping or an extra discount to seal the deal.

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How to Use Product Analytics to Boost Sales

Marketing Insider Group

Fortunately, product analytics can guide you along the path to sales mastery. Product analytics isn’t just about numbers; it’s about understanding the heartbeat of your audience and crafting experiences that resonate with them. Imagine product analytics as your business’s GPS.

Analytics 126