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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Feature customer testimonials or user-generated content. Provide specific, tangible offers like discounts or free shipping.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Tools to Use : Start with platforms like Google Analytics to track site behavior, heatmaps from tools like Crazy Egg to see where visitors engage most, and Customers.ai Behavioral Analytics Tools Understanding how customers interact with your site is the first step to optimizing their journey. The trick is to connect the dots.

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10 Overlooked Ecommerce Store Conversion Optimizations You Need to Try Now

Customers.ai

These aren’t your basic “add free shipping” tips. Sure, you’ve got traffic numbers and maybe some heatmaps showing where they click but unless they’re actually logging in or filling out forms, most visitors are just faceless stats in your analytics dashboard. Highlight free shipping or an extra discount to seal the deal.

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How to master social media for retail in the UK

Sprout Social

These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. As we noted in our Twitter customer service guide, 60% of users expect brands to respond within an hour. Take the example of In the Style.

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9 Ecommerce Website Optimization Tactics [Expert Insights]

Backlinko

What are users actually doing on each page (scrolling, clicking)? Google Analytics (GA4) Google Analytics provides helpful insights into user behavior and website performance. Hotjar Hotjar, a heatmap and behavior analytics tool, is incredibly powerful for qualitative research (more on that soon).

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Klaviyo Tools: 20 Must-Have Solutions for Smarter Email Marketing

Customers.ai

With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. Plus, Klaviyo’s predictive analytics can forecast things like a customer’s lifetime value or when they’re most likely to buy again. A user-friendly interface means your team can dive right in without needing extensive training.

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Lead Scoring + Meta Ads: The Secret to Better Targeting

Customers.ai

Using Customers.ai’s demographic data and visitor analytics , you can gain insights into these demographics even if a visitor hasn’t filled out a form. Engaging with Customer Support: A lead asking specific questions about features, availability, or shipping is likely near the bottom of the funnel and ready to act.