Econsultancy

MAY 11, 2022

  In marketing, and in business more generally, we often hear that decision-making should be “data-driven” Data can yield all kinds of crucial insights into customer behaviour and preferences, as well as helping to identify opportunities, potential challenges, and strategies that are working effectively. 3) Technology.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

Martech

JULY 12, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 119

Shoppers Shopper Market Millennials Retail 119

Martech

OCTOBER 28, 2022

This is because digital marketers use many campaign and reporting platforms with unique algorithms and ad formats. Digital advertising leaders experience overwhelm, not only with the many CMS platforms, reporting tools and analytic insights available but also with feature updates within each tool. Algorithms change all the time.

Digital Marketing 139

Digital Marketing Advertising Advertisers Shopper Market 139