Buffer Marketing

JANUARY 7, 2025

Prescient AI: Predict and optimize ad performance Source: Prescient AI Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics. The platform uses its own first-party data to analyze shopper behavior rather than relying on Meta's more simplistic approach. Pricing : Free plan available.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

JANUARY 7, 2025

from 2023, according to Adobe Analytics. Holiday shoppers arent just purchasing with the holidays in mind, so these trends apply year-round. More Adobe Analytics data from the holidays can be found here. The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. consumers spent $241.4

eCommerce 107

eCommerce Shoppers Price Retail 107

Martech

SEPTEMBER 19, 2024

I feel like for the most part we’ve really leaned into RMNs as a company,” said Pankita Desai, senior director, shopper marketing for Chobani. “We We have a really high budget from shopper marketing and less with brand marketing.” We started with testing, however for us there’s a shift in the way we’re approaching RMNs and our budget.

Retail 112

Retail Shopper Market Shoppers Advertising 112

Hubspot Marketing

MARCH 29, 2023

Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics AI analytics differs from traditional analytics in that it is machine-led.

Analytics 142

Analytics Shoppers Customer loyalty eCommerce 142

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. How to Trigger Flows to Repeat Shoppers For businesses looking to target their repeat shoppers, triggering automated flows can be a powerful way to engage and drive repeat purchases.

Shoppers 73

Shoppers Shipping Analytics User-Generated 73

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. link — effectively removing a step in your posting process. Price: The buff.ly

Price 109

Price User-Generated Analytics Shoppers 109

Martech

OCTOBER 16, 2024

The consumer journey has become increasingly complex, with shoppers making multiple touchpoints with a retailer or brand through online shopping, in-store visits and social media. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Email: Business email address Sign me up! Processing.

Retail 116

Retail CMO Customer Journey Shoppers 116

illumin

JANUARY 14, 2025

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Hyper-Personalization through Data and AI Retail marketers will use AI and data analytics to create highly personalized ads that anticipate consumer needs based on past behavior, location, and even current mood.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. AI-powered insights.

Customer Acquisition 124

Customer Acquisition Retail Shoppers Advertising 124

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. Take action now: Set up your analytics tool to track AI-driven visits. Conversion rates: Is AI bringing buyers or just window shoppers? A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit.

Transform 99

Transform User-Generated Analytics Retail 99

Customers.ai

JANUARY 3, 2025

81% of shoppers research online before making a purchase. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. They optimize all product pages with similar content to keep shoppers engaged. And its a must! The trick is to connect the dots.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information.

Content Marketing 120

Content Marketing Customer Acquisition Marketing Marketers 120

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold. This also unlocks analytics and scheduling tools.

eCommerce 90

eCommerce User-Generated Shoppers Entertainment 90

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” They use psychometric research, data insights, generative AI and omnichannel analytics to help organizations tailor their communications.

Shoppers 110

Shoppers Advertising Advertisers Health 110

Martech

OCTOBER 1, 2024

It includes Sponsored Products, Sponsored Brands and Sponsored Display, using shopper data and AI to optimize ad placements with little advertiser input. Meta recently announced its intention to integrate “Source of Truth” bidding, kicking off with Google Analytics and attribution provider Northbeam.

Branding 118

Branding Advertising Advertisers Retail 118

Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Increase your customer lifetime value over time The endgame of social media for retail is to nurture customers and encourage them to become long-term shoppers.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Hootsuite

NOVEMBER 28, 2024

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. In any case, we recommend an analytics tool for smooth sailing. Tracking and analytics is essential for any successful social media strategy, Pinterest included. Are users resonating with your content?

Gen Z 114

Gen Z Affiliate Marketing Fashion Social Media Marketing 114

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Martech

MARCH 27, 2025

Kibo Commerce launched Kibo Agentic Commerce, an AI platform with nine specialized agents supporting various commerce operations, including shopper interaction, customer service, promotions, and analytics. MeetingPulse added an AI Summary Tool to transform live Q&A and collaborative sessions into actionable insights. Processing.

Transform 70

Transform Shoppers Retail User-Generated 70

Marketing Insider Group

JANUARY 15, 2025

Shoppers rely on search engines to find products. A mobile-optimized site ensures that shoppers can browse, search, and purchase with ease. Use analytics tools to measure metrics like organic traffic, conversion rates, and bounce rates. Contact us today to optimize your site for search engines and shoppers alike.

SEO 64

SEO Shoppers Shipping Education 64

Neil Patel

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

Analytics 145

Analytics Whitepaper Shoppers Management 145

Buffer Marketing

OCTOBER 28, 2024

Advanced segmentation and automation features let you send emails, SMS messages — and now push notifications — based on shopper behavior. Robust analytics tie directly to revenue so you can see the impact of your program. It generates human-like text for both creative and analytical tasks.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Sprout Social

APRIL 8, 2025

With a business account, you can also review how many people click these links via Pinterest analytics. A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually. With more disposable income, Pinners can (and do) spend more than the average social shopper.

Shoppers 62

Shoppers Customer loyalty Analytics Branding 62

Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. For example, if reducing cart abandonment is your top priority, look for tools with session replay or heatmap functionality to pinpoint where shoppers drop off.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Marketing Insider Group

FEBRUARY 4, 2025

Tools powered by AI help identify patterns in search data, enabling predictive analytics. Shoppers seeking specific products often upload photos for search. Marketers must adapt by producing content that not only meets user intent but also aligns with how algorithms interpret material. E-commerce benefits greatly from visual search.

SEO 98

SEO Transform Shoppers Analytics 98

Customers.ai

JANUARY 8, 2025

Open up Google Analytics, and boom, everything you needed was right there age, gender, location, even interests. The Demographics Fallout from Privacy Changes Remember when Google Analytics used to be the go-to for all your demographic data needs? When we talk website demographics, we have to ask ourselves, where did all the data go?

eCommerce 84

eCommerce Analytics Outbound Marketing Shoppers 84

Customers.ai

NOVEMBER 14, 2024

With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. Plus, Klaviyo’s predictive analytics can forecast things like a customer’s lifetime value or when they’re most likely to buy again. In other words, it’s not just numbers. Email Validator Tool for Klaviyo Overview The Customers.ai

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Use Insider

MARCH 26, 2025

Unlike traditional tools that require manual inputs and monitoring, these agents combine advanced AI capabilitieslike predictive analytics, autonomous intelligence, and contextual understandingwith a goal-oriented approach to deliver superior outcomes. No more guessworkjust actionable intelligence.

Transform 52

Transform Customer Shoppers Customer Journey 52

Customers.ai

DECEMBER 11, 2024

High-intent shoppers or just window browsers? Catching a high-intent shopper at the perfect moment Meet Jake. Integration Capabilities: Make sure the tool integrates seamlessly with your existing tech stack, including email platforms like Klaviyo, CRMs, and analytics tools. But you have no idea who they are. Who knows?!

Shipping 77

Shipping Shoppers Law eCommerce 77

Vertical Response

AUGUST 19, 2024

Detailed analytics in podcast advertising enable advertisers to track campaign effectiveness through various metrics. This advertising method also provides detailed analytics to assess audience engagement and campaign performance, allowing for ongoing optimizations.

Advertising 84

Advertising Advertisers Buzz Marketing Marketing 84

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Increase your customer lifetime value over time The endgame of social media for retail is to nurture customers and encourage them to become long-term shoppers.

Retail 80

Retail Shoppers User-Generated Customer Journey 80

Adobe Experience Cloud Blog

APRIL 10, 2020

The assumption has always been that Netflix was developing content in a data-driven lab, with analytically engineered shows and movies. Home Depot’s creative approach to data analytics. Forward-thinking organizations might even consider the rise of the chief intelligence officer — and a shift in CIO responsibilities. .

Transform 174

Transform Thought Leadership Shoppers Marketing 174

Customers.ai

JANUARY 2, 2025

Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Why It Works : Its a way to remind shoppers of what caught their eye without coming off as overly salesy. Pro Tip : Use your tool’s analytics features to see which triggers are driving results and which need a little extra love.

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Customers.ai

DECEMBER 31, 2024

For example, brands using Customers.ais tools have seen a 25% lift in abandoned cart recovery rates and 5x ROAS by identifying anonymous shoppers and sending timely follow-ups. Behavior Flow Analysis : Tools like Google Analytics or Customers.ai Thats money back in your pocket from visitors youd have otherwise lost.

Key Performance Indicator 96

Key Performance Indicator Transform Outbound Marketing Marketing 96

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Sprout Social

JULY 28, 2020

As customers navigate this new normal, shoppers will continue to reach out on social with questions and concerns. Health and safety are shoppers’ top concerns. The number of shoppers allowed in stores at any given time. Reserved shopping hours for the elderly and immunocompromised customers.

Marketing Strategy 145

Marketing Strategy Shoppers Retail Health 145

Marketing Insider Group

FEBRUARY 4, 2021

Unfortunately, too many marketplaces assume how their shoppers will see the site. Don’t forget: analytics are your friend. Leading eCommerce platforms (or Google Analytics added on top) will capture device statistics. It’s not enough to build a single-device experience. Losing too many potential buyers during the checkout?

eCommerce 145

eCommerce Shoppers Customer Journey Shipping 145