Adobe Experience Cloud Blog

OCTOBER 26, 2015

Further, they will fail to get those same executives to focus on the right social strategy because they are not demonstrating the impact of their efforts. The good news is that proving the value of your social media marketing strategy is not as hard as it seems. Engagement Rate.

Social Media Marketing 134

Social Media Marketing Marketing Strategy Thought Leadership User-Generated 134

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 136

User-Generated Thought Leadership Promotion Analytics 136

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Thought leadership: Establishing your brand as an authority in your field. Shareability: Content being shared widely across social platforms. Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hootsuite

DECEMBER 4, 2024

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. Use your analytics to see if your intended audience and your target audience match up. Try it free today.

Non-Profit 103

Non-Profit Education Analytics Thought Leadership 103

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 89

B2C Social Media Marketing User-Generated Entertainment 89

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Review and scale your social media strategy. All someone needs to share their input is a link and an internet connection. With digital content, you can.

Tentpole 105

Tentpole Gen Z Thought Leadership User-Generated 105

Orbit Media Studios

DECEMBER 17, 2024

[add topic from the previous response] The results of this persona-driven 2-step process are 100x better than those short, single, lazy prompts that so many content marketers are still trying. Of course, AI cant produce thought leadership itself because it has no opinions. Youll eat their lunch with this approach.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Hootsuite

JANUARY 17, 2025

For more details, visit our blog post on how to find your target audience on social media. Develop useful resources and thought leadership Effective advocacy campaigns rely on the social element of social platforms. Thought leadership is also important here. But dont neglect brands here.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

Adobe Experience Cloud Blog

MARCH 11, 2019

Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. Social media analytics aren’t a silver bullet, though.

Analytics 132

Analytics Thought Leadership Social Media Marketing Education 132

Hootsuite

AUGUST 26, 2020

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. It also gives you the info you need to prove and improve your social media ROI. How to use LinkedIn analytics. LinkedIn Post Analytics.

Analytics 145

Analytics Marketers Marketing Thought Leadership 145

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Buffer Marketing

JULY 25, 2024

Build thought leadership and authority : Consistently sharing high-quality, insightful content through your LinkedIn newsletter helps establish you as a thought leader in your industry. View your newsletter analytics Track your newsletter’s performance using LinkedIn’s analytics tools.

Analytics 118

Analytics Thought Leadership Email Marketing SEO 118

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? You can read the full case study here. You can read the full case study here.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Lynton Web

FEBRUARY 21, 2024

How to Use HubSpot for Social Media Marketing HubSpot makes posting to your social media channels easy. To find it, click on Marketing in your main navigation bar, and then click Social. Because of this, thought-leadership content works best here. ✅ Do schedule posts for optimal reach.

Social Media Marketing 102

Social Media Marketing Marketers Marketing Thought Leadership 102

Adobe Experience Cloud Blog

SEPTEMBER 13, 2018

And how do you know that what you are posting on social media is being read (and turning into business)? Measuring Through Social Media Analytics. It’s important to first understand how social media analytics can help gauge the power and reach of our customer’s social media platform.

Analytics 133

Analytics Thought Leadership Customer Branding 133

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro.

Social Media Marketing 98

Social Media Marketing User-Generated Marketers Marketing 98

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. If you fail to plan, you plan to fail.

Social Media Marketing 112

Social Media Marketing Marketers Marketing Real Estate 112

Sprout Social

MAY 18, 2022

Social selling is all about building relationships. If you build up your professional brand with thought leadership in mind, you’ll find that people will actively seek to have a connection with you. But, you can’t establish thought leadership without a network. Social selling vs. social media marketing.

Thought Leadership 145

Thought Leadership Social Media Marketing Analytics CRM 145

Hootsuite

OCTOBER 22, 2024

Use the feedback your teams give you to guide your overall marketing strategy. For example, Hootsuite’s employee advocacy program’s content categories are company news, product announcements, thought leadership, and recruitment. At Hootsuite, we have a 94% adoption rate for our employee advocacy program and a 64% share rate.

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Adobe Experience Cloud Blog

JANUARY 25, 2017

Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. Social media marketing requires more than randomly posting interesting articles on Twitter or sharing funny memes.

Social Media Marketing 133

Social Media Marketing Thought Leadership Advertisers Advertising 133

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

“This can cause a lot of confusion since companies may be executing a few of the practices while not actually experiencing marketing automation.” True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more. Influencer relations.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Buffer Marketing

JANUARY 30, 2025

📚  How I Designed a LinkedIn Thought Leadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media? If educational carousels drive conversions, create more of them. Design graphics or templates for upcoming promotions.

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Simply put, social media engagement measures the number of likes, shares, and comments that your social updates receive. As a social media marketer, I believe that engagement should be the #1 focus-area, for many reasons. Google Analytics ) and eventually tracked. I would love to hear your thoughts!

Social Media Marketing 134

Social Media Marketing Thought Leadership Shoppers Marketers 134

Adobe Experience Cloud Blog

JULY 15, 2013

Here, I take a moment to explore the key marketing trends and the resulting opportunities for marketers. Social Media is here to Stay. In a world where a complaint from an annoyed customer can go viral in less than 24 hours, social media has to be taken seriously. Marketing Analytics are Critical.

Digital Marketing 134

Digital Marketing Thought Leadership eBook Marketers 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

It relies on solid market research to inform the next course of action. . On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. 54% of consumers browse social media for product research purposes . Email marketing. Social media marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Plus, campaign analytics don’t have a sundown date, so you can still look back at your metrics to optimize your campaigns on other channels. Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

Thought Leadership 95

Thought Leadership Social Media Marketing eBook Marketers 95

Adobe Experience Cloud Blog

JUNE 6, 2018

The most successful content marketing programs are those that track essential digital marketing metrics and use them to engage in constant refinement and improvement. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Hootsuite

DECEMBER 1, 2022

Check out our blog post on how to set goals for social media marketing. LinkedIn analytics are a good way to find the demographics specific to your audience. Apply these over time to refine your LinkedIn marketing strategy. Again, LinkedIn analytics provide critical strategic information.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Sprout Social

NOVEMBER 2, 2021

A social media company’s social team testing a new social channel is incredibly meta. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Refining our TikTok marketing strategy.

Marketing Strategy 138

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 138

Adobe Experience Cloud Blog

APRIL 8, 2015

The Sessions: In two days with 5 tracks, and over 115 sessions—if you have a specific topic or marketing problem you’re looking to solve, we’ve got you covered. Our sessions cover topics from social media marketing, to best practices in marketing analytics, and beyond. Event Marketing b2b Consumer'

Thought Leadership 129

Thought Leadership Food Marketers Marketing 129

Adobe Experience Cloud Blog

JUNE 2, 2020

This is where data analytics helps you see and think beyond the obvious and connect with your customers creatively, and with empathy. It’s tempting to let AI handle all of the automated activities such as email and social media marketing. Do data science with empathy and creativity.

Customer 174

Customer Thought Leadership Customer loyalty Market Segmentation 174

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. If you need more advanced social media competitive analytics, tools like Rival IQ, SproutSocial, Klear, or SEMrush can provide them.

Social Media Marketing 134

Social Media Marketing Thought Leadership Energy Entertainment 134

Hootsuite

APRIL 12, 2021

They designed the content around thought leadership and stakeholder outreach. After this initial success, Sodexo expanded into more employee engagement on social. This extended employee engagement focuses less on thought leadership. Hootsuite Analytics. It was enormously successful, reaching 7.6

Thought Leadership 145

Thought Leadership Food Promotion Analytics 145

Adobe Experience Cloud Blog

APRIL 20, 2018

Below are a few examples of how marketing automation and content marketing work together on different channels: Social media —Your social media marketing content gives users a chance to interact with a campaign on their own turf. Marketing Automation Takes Content Marketing to the Next Level.

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Sprout Social

NOVEMBER 1, 2021

The benefits of a program crosses multiple departments: Increased brand awareness for marketing. Subject-matter expertise for industry thought leadership. In addition, the more they post, the more familiar and comfortable they feel with using social media. Establishes thought leadership.

Thought Leadership 138

Thought Leadership User-Generated Promotion Place 138