Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Neil Patel

JANUARY 28, 2021

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing , you need to know about Vimeo. How Do I Use Vimeo for Business?

Marketing 129

Marketing Marketers Analytics Video Marketing 129

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Be sure to check it often.

Key Performance Indicator 104

Key Performance Indicator User-Generated Analytics Advertising 104

Sprout Social

NOVEMBER 18, 2020

Video content can be daunting to create, requiring more resources in production and editing. Break down the essential steps you need to be aware of so you can start planning and creating engaging videos. 7 steps to a successful social media video marketing strategy. Content tips for social media video.

Social Media Marketing 111

Social Media Marketing Analytics Promotion Video Marketing 111

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Social video metrics for every platform. Facebook video metrics. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Hubspot Marketing

MAY 9, 2019

Learn the basics of websites, local business listings, review sites, social media, mobile apps, and more. Google Analytics for Beginners by Google. This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. Content Marketing Courses.

Finance 145

Finance Inbound Marketing eCommerce Non-Profit 145

Sprout Social

JULY 1, 2021

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. No matter what your goals are for social, video can help you accomplish them.

Transform 143

Transform Food User-Generated Branding 143

Hubspot Marketing

MAY 16, 2023

Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of video marketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

AUGUST 7, 2019

According to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. HubSpot social media software. Google Analytics.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Neil Patel

SEPTEMBER 17, 2021

Pinterest is a goldmine for marketers. It also offers an awesome analytics page to boot. Once you’ve upgraded to the free business account, you can select “Analytics” and “Overview” from the top-left corner. This is their native analytics tool to aid you in measuring performance. Do you know who your followers are?

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 125

Social Media Marketing Key Performance Indicator Influencer Marketing Management 125

Martech

JUNE 3, 2022

The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more. Capstone Project: Yes. Program Advisors: Jinsuh Lee, Brad Geddes, Matt Bailey, Mollie Spilman, Dorie Clark.

Digital Marketing 107

Digital Marketing Analytics Marketing Marketers 107

Digital Marketer

JULY 11, 2023

Here are a few key elements of viral videos: They tell a story They aren’t promotional They connect with the emotions of your audience They are relevant They make people laugh How to Create Viral Short Videos for Social Media Step by Step Follow these simple techniques to create short-form videos that generate more views in a shorter period.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. Analyze your video performance data on each platform.

User-Generated 121

User-Generated SEO Social Media Marketing Analytics 121

Marketing Insider Group

MAY 27, 2020

Creating customer personas for each of your target markets can be a useful exercise for getting to know your audience better. Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. Email marketing. Social media marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 121

eCommerce PR User-Generated Marketing 121

Exposure Ninja

JUNE 23, 2022

Google Digital Garage teaches you the fundamentals of digital marketing and provides a general certification covering building your online presence, analysing performance, setting your website and business goals and much more. What Are the Best Free Online Digital Marketing Courses? Free Search Engine Optimisation Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

SocialPilot

APRIL 10, 2024

So, what are the best times to post on social media? It’s a colonial question for the social media marketing veteran and a whimsical one for the rookies. Though, neither of them can put the finger on the exact global best time to post on social media. Because there isn’t any. With more than 2.6

Gen Z 105

Gen Z Social Media Marketing Analytics Video Marketing 105

Hootsuite

APRIL 8, 2021

Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. LinkedIn video specs.

Transform 145

Transform Promotion User-Generated Management 145

SocialPilot

JANUARY 10, 2024

Let’s check data from other social media marketing companies that also align with our numbers regarding the best times to post on YouTube: Frederator Networks suggests posting between 2 to 4 pm (EST) on weekdays and between 9 to 11 am (EST) on weekends Boosted concluded that posting on Sunday, either at 11 a.m.

Analytics 101

Analytics Social Media Marketing Place Video Marketing 101

Sachs Marketing Group

DECEMBER 1, 2023

PPC can also be used to test different marketing messages and strategies, providing valuable insights that can be applied to other areas of your marketing efforts. Analytics play a crucial role in understanding what types of content perform best and informing future content decisions.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Run that analytics report ! DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. Vidyard’s Space Camp – October 6 th – 7 th – San Francisco, CA | How to build a strong video marketing program and incorporate it into your overall marketing strategy. November 2015. April 2016.

Thought Leadership 134

Thought Leadership Marketing Marketers CRM 134

SocialPilot

APRIL 25, 2024

From there, you can change the visibility of your content, edit video details (title, description, tags, etc.), schedule your videos, reply to comments, and even turn on video monetization. The Analytics has four sections: Overview, Content, Audience, and Research. YouTube Studio lets you track all these metrics.

Analytics 93

Analytics Transform Management Video Marketing 93

Neil Patel

FEBRUARY 3, 2023

With people watching an average of 19 hours of online video per week , it makes sense why more marketers are including video in their strategy and willing to spend more on it. Leveraging social media marketing with video will be one of the big-deal SEO trends for 2023.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Sprout Social

APRIL 15, 2020

of marketers considering YouTube as the most effective platform for video marketing, there’s no doubt that it should be a part of your advertising strategy. But because it’s a video platform, creating ads for YouTube isn’t like creating ads for other social platforms. Get in-depth ad analytics.

Advertising 128

Advertising Advertisers Analytics Social Media Marketing 128

Hubspot Marketing

JUNE 24, 2022

Here's a list of examples from our list of marketing strategies below: Marketing Strategy. Email marketing. Event marketing. Video marketing. Video views. Social media. Content marketing. Measuring your marketing performance is essential to stay aligned with those goals.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

SMA Marketing

APRIL 13, 2023

Through careful analysis of analytics data and metrics collected from these campaigns, businesses can modify their strategies as needed and get quick results. Content Marketing- Content marketing ensures your internet marketing plan carries your target buyer through each stage of the buyer's journey.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Millennials 94

Buffer Marketing

MARCH 19, 2024

  “If videos are audience-focused, branded appropriately, and optimized effectively, and creators are consistent with their video marketing strategy , a new channel can appear at the top of the YouTube search results.” To find them, head over to YouTube Studio > Analytics > Research.

SEO 130

SEO Analytics User-Generated Price 130

Hubspot Marketing

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. State of Video Marketing Survey , Wyzowl 2017).

Inbound Marketing 138

Inbound Marketing User-Generated Whitepaper Email Marketing 138

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. What do you need to conduct a social media SWOT analysis? Again, analytics can be a huge help here.

Analytics 90

Analytics Social Media Marketing Energy Branding 90

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Key Performance Indicator 96

Key Performance Indicator User-Generated Entertainment Social Media Marketing 96

Sprout Social

OCTOBER 10, 2019

Twitter analytics: 6 tools to amplify your Twitter strategy. Twitter Video. Twitter might not be the first platform you think of when it comes to video marketing, but it’s not something you should overlook. Twitter gives you a couple of options for using videos. First, you can use Twitter’s native video feature.

Marketing Strategy 111

Marketing Strategy Marketing Marketers User-Generated 111

Orbit Media Studios

JULY 11, 2023

Social media videos are so engaging that the networks are pushing them way to the top of social streams. As a social media marketer, video is your most powerful tool. This is about social media marketing for driving traffic. See the difference? That’s all it does.

Promotion 98

Promotion Social Media Marketing Analytics Energy 98

Hubspot Marketing

NOVEMBER 30, 2022

And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Social Media Marketing. Download These Templates.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

SocialPilot

MAY 30, 2024

Social media is an ever-evolving world, and so should your brand’s social media marketing strategy. To support you in making a strong strategy, here’s a blog about the refined and evolved social media best practices. How to keep up with social media algorithm changes?

Branding 69

Branding Social Media Marketing User-Generated Analytics 69

Digital Marketer

OCTOBER 9, 2023

Embrace Video Marketing: Captivate Your Audience Video is the dominant medium across platforms like TikTok, Instagram Reels, webinars, and live streams. It’s essential to engage your audience effectively through video: Actionable Step: Invest in video content creation and distribution.

Customer Journey 98

Customer Journey CRM Marketing Marketers 98