Adobe Experience Cloud Blog

JANUARY 15, 2020

As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics. Monitor your marketing analytics in real time and adjust in the moment.

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Neuromarketing Analytics Transform Thought Leadership 174

Buffer Marketing

JANUARY 7, 2025

It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. Prescient AI: Predict and optimize ad performance Source: Prescient AI Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics.

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Price Thought Leadership Transform User-Generated 118

Marketing Insider Group

OCTOBER 16, 2024

Sponsored posts are another tool that allows you to reach a targeted audience beyond your immediate followers by posting thought leadership content. Use Analytics to Measure and Adjust Your Strategy Tracking analytics is crucial to an effective B2B social media marketing strategy.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Marketing Insider Group

JANUARY 20, 2025

Whether you need thought leadership pieces, how-to guides, or promotional blogs, theyve got you covered. A financial services firm might partner with an agency to produce thought leadership pieces that reflect their expertise while maintaining a conversational and approachable tone. Image source 1.

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Thought Leadership Retail Fashion SEO 104

Marketing Insider Group

JANUARY 14, 2025

Younger audiences may prefer engaging videos or memes, while professionals might value thought leadership articles or infographics. You can then use your favorite analytics tools to gather data and insights. Creating Tailored Content Content customization captures the audience’s attention.

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Thought Leadership Entertainment Analytics Social Media Marketing 121

Marketing Insider Group

FEBRUARY 3, 2025

Use analytics to refine and improve over time. A goal tied to brand authority might emphasize thought leadership content that addresses industry challenges. Measure and Optimize Analytics are crucial for tracking success. Quick Takeaways Set measurable goals to guide content creation.

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Thought Leadership Promotion Analytics User-Generated 104

Neil Patel

OCTOBER 4, 2020

For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. If you are thinking about hiring an analytics agency, here is everything you need to know. The reason for this is that not every analytics agency is built in the same way.

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Analytics Thought Leadership Communications User-Generated 136

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Top-of-funnel content, being less overtly sales-driven, nurtures audiences with education, thought leadership and even mild entertainment. However, not all metrics and KPIs carry the same weight. likes, shares, comments, views, etc.).

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Thought Leadership Customer Journey Customer loyalty Marketers 87

Search Engine Land

SEPTEMBER 4, 2024

Streamlining communication For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. Predictive analytics AI-powered tools can analyze historical data and make predictions about future performance, helping PPC marketers make more informed decisions.

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Whitepaper Thought Leadership User-Generated Advertisers 85

Hootsuite

AUGUST 26, 2020

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Learn where to find your company page ’s analytics and the best metrics to track. How to use LinkedIn analytics. LinkedIn Post Analytics.

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Analytics Marketers Marketing Thought Leadership 145

Marketing Insider Group

NOVEMBER 21, 2024

Future CRM trends point toward deeper integration with social platforms, enhanced automation capabilities, and more robust analytics tools. Predictive analytics, for example, will help brands anticipate customer needs and proactively address them before they escalate into issues.

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CRM Management Thought Leadership Market Trends 107

Hootsuite

JANUARY 17, 2025

Develop useful resources and thought leadership Effective advocacy campaigns rely on the social element of social platforms. Thought leadership is also important here. Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. But dont neglect brands here.

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Promotion Thought Leadership Health Non-Profit 97

Hubspot Marketing

APRIL 25, 2019

And, whether your business's social media goals align with improving brand recognition or increasing traffic, keeping an eye on analytics is critical for ensuring your content strategy is successful. What is Pinterest Analytics? Pinterest Analytics is also split into four sections -- Impressions, Saves, Link clicks, and All-time.

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Analytics Thought Leadership Promotion Advertising 145

Buffer Marketing

JULY 25, 2024

Build thought leadership and authority : Consistently sharing high-quality, insightful content through your LinkedIn newsletter helps establish you as a thought leader in your industry. View your newsletter analytics Track your newsletter’s performance using LinkedIn’s analytics tools.

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Analytics Thought Leadership Email Marketing SEO 118

Orbit Media Studios

DECEMBER 17, 2024

Thought leadership research Thought leadership (aka, strong opinion) is one of the two highly differentiated formats for content marketing that are future proof, even in the AI era. Of course, AI cant produce thought leadership itself because it has no opinions. Youll eat their lunch with this approach.

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Thought Leadership Copywriting SEO Marketers 117

The Marketing Operations Leader

JANUARY 2, 2025

Certifications to Consider: Google Analytics, HubSpot Marketing Automation, Salesforce Administrator, Marketo Certified Expert, Digital Marketing Institute (DMI) Certified Digital Marketing Professional. Thought Leadership: Publish content, speak at conferences, and lead internal workshops.

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Non-Profit CRM Thought Leadership Marketers 130

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Thought leadership: Establishing your brand as an authority in your field. Detailed analytics metrics Page views: The number of times your content pages are viewed. making a purchase).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hootsuite

DECEMBER 4, 2024

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. Use your analytics to see if your intended audience and your target audience match up.

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Non-Profit Education Analytics Thought Leadership 103

Martech

DECEMBER 23, 2024

Data-driven insights: Articles that present compelling data analytics or research findings that can inform decision-making and strategy development are particularly appealing.

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Whitepaper Key Performance Indicator Thought Leadership User-Generated 105

OnDemand CMO

DECEMBER 18, 2024

From creating personalized customer experiences to real-time analytics, AI is changing the gameand if youre not playing, youre falling behind. Use AI analytics to monitor campaigns and pivot when the data tells you to. So, lets dive into the big shifts we see coming for 2025and how you can thrive. AI is HereAre You Ready?

Transform 74

Transform Thought Leadership CMO Marketers 74

Hubspot Marketing

DECEMBER 10, 2024

Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). This is where tools like Google Analytics and Google Search Console come in. In HubSpots survey of web analytics pros, 39% said trustworthiness was the most important factor in ranking highly on SERPs.

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SEO Gen Z Finance Transform 130

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. For instance, if I stage an article for publishing in the HubSpot CMS, anyone on my team with the right permissions can go in and leave comments or make edits to it.

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Tentpole Gen Z Thought Leadership User-Generated 109

Hubspot Marketing

SEPTEMBER 23, 2024

For instance, if you want to improve your domain authority through quality backlinks, you might want to hire a PR firm to help secure thought leadership opportunities. This is why it’s important to have an analytics dashboard where you can keep an eye on all of your metrics in one place. Allocate based on the highest impact.

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SEO PR Thought Leadership Health 130

Backlinko

JULY 22, 2024

Set Up Google Search Console and Google Analytics Set up analytics tools like Google Search Console (GSC) and Google Analytics (GA) to track your website’s performance and understand how visitors interact with your content. Accept Google Analytics Terms of Service Agreement. Then, scroll to “ Next.”

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SEO Law User-Generated Analytics 117

Martech

NOVEMBER 21, 2024

We spoke to an expert, Isabelle Zdatny, head of thought leadership at the Qualtrics XM Institute. “An effective CX team has that data and analytics but also other supporting functions like experience design and change management. But is it a realistic aim?

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Management Customer Transform Thought Leadership 144

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. Dig deeper: Visual optimization must-haves for AI-powered search 3. Dig deeper: 6 guiding principles to leverage AI for SEO content production 5.

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PR User-Generated Transform Thought Leadership 100

SmartBrief - Marketing

MARCH 19, 2025

Helping to establish thought leadership Showcasing certain authority is an important part of building a companys reputation. Regularly tracking engagement levels using the analytics tools available on most social media and blog platforms can provide useful information when helping you develop various types of user content.

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Thought Leadership Analytics Marketing Strategy Promotion 79

Hubspot Marketing

NOVEMBER 21, 2024

Video analytics provide unique visibility into buyer behavior through detailed engagement data that traditional metrics, like page views, simply can’t match. When I look at video analytics, I’m always struck by how much they reveal about buyer preferences. Video reveals valuable insights about buyer preferences.

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Video Marketing Marketing Strategy Transform B2C 126

Businesses Grow

MARCH 10, 2025

As I am writing this post, I’m attending the global thought leadership conference SXSW. Talent Acquisition and Skill Gaps The rapid evolution of digital/influencer/meme marketing requires new skills in AI, analytics, and content creation. I was absolutely right about this trend. ” 9.

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Transform Influencer Marketing Thought Leadership Marketers 104

Adobe Experience Cloud Blog

APRIL 10, 2020

The assumption has always been that Netflix was developing content in a data-driven lab, with analytically engineered shows and movies. Home Depot’s creative approach to data analytics. The post The Future of Marketing Is Creative | Marketing 2025 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Transform Thought Leadership Shoppers Marketers 174

Hootsuite

OCTOBER 22, 2024

For example, Hootsuite’s employee advocacy program’s content categories are company news, product announcements, thought leadership, and recruitment. Use the feedback your teams give you to guide your overall marketing strategy. Step 6: Create valuable resources for employees to share The real key to getting your employees to share?

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Gen Z PR Thought Leadership Communications 111

Buffer Marketing

SEPTEMBER 5, 2024

  Finally, I monitor the performance of the article, tracking our main metrics of focus – pageviews and signups – in a variety of content analytics tools and note down the performance of each article in a spreadsheet. So, we tend to have a variety of content from different voices.

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Thought Leadership SEO Communications Place 105

Martech

APRIL 2, 2025

A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking. Delve AI : A more sophisticated platform that uses first-party data (like Google Analytics and CRM data) and second-party data (e.g.,

CRM 71

CRM Thought Leadership Finance Shipping 71

Sprout Social

MAY 18, 2022

If you build up your professional brand with thought leadership in mind, you’ll find that people will actively seek to have a connection with you. But, you can’t establish thought leadership without a network. One of the ways to establish thought leadership is by sharing content that’s relevant to your audience.

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Thought Leadership Social Media Marketing Analytics CRM 145

Hubspot Marketing

DECEMBER 18, 2024

Thought leadership. You establish your brand as a thought leader in the space. This fill the gap approach not only helps you offer value to your audience but also allows you to establish yourself as a thought leader in your niche. I also use Google Analytics for detailed performance metrics.

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Marketing Strategy Thought Leadership Marketers Marketing 103

Martech

APRIL 6, 2023

AI makes data analysis, insights generation and even predictive analytics easier. Thought leadership No artificial intelligence is sentient (capable of conscious experience) — yet — so most of what we’ll see in the near term is the repackaging, repurposing and regurgitation of existing thoughts, ideas and content.

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Thought Leadership Telemarketing Transform Direct Mail 145

Animalz blog

NOVEMBER 21, 2024

Today, we’re launching a major update of Revive with: Full compatibility with Google Analytics 4 (GA4) Instant reports (no more 24-hour wait) More data filters for faster insights Mobile-optimized interface A short video walkthrough of the new Revive content refresh tool. You can also download a CSV file with all of Revive’s data.

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Thought Leadership Analytics Promotion Customer 57