Vertical Response

JUNE 11, 2025

This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed.

Transform 52

Transform Email Marketing Analytics Marketers 52

Martech

MARCH 18, 2025

Dig deeper: AI is transforming GTM teams into fiduciary powerhouses Proof-based GTM will replace persuasion-based GTM The most significant shift ahead is the move from persuasion to proof. By 2028, B2B buyers will completely control the vendor selection, rendering most traditional marketing and sales tactics obsolete.

CMO 118

CMO Transform Price Education 118

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Member spotlights celebrate achievements and build community by showcasing real people who've experienced transformation through your programs.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

SocialPilot

JULY 21, 2025

Problem 4: “Traditional marketing is too expensive — and kind of hit-or-miss.” Traditional marketing remains relevant for many businesses targeting older or less digitally engaged demographics. Solution: Social media is marketing you can actually afford — and measure. Then tweak your strategy accordingly.

Transform 45

Transform Retail Fashion Traditional Marketing 45

Duct Tape Marketing

AUGUST 22, 2024

Forrester reports that companies using advanced analytics to optimize marketing channels see a 15 to 20% increase in marketing. Here are the analytics tools that we need to put in place. Here is how I can teach everyone about the marketing p and l. It's time to transform your approach. powered by

CMO 82

CMO Customer Journey Transform User-Generated 82

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Marketo Engage for marketing automation.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

SocialPilot

FEBRUARY 17, 2025

Actionable Tips Analyze Social Media Metrics: Track engagement trends using Facebook Insights, Instagram Analytics, and LinkedIn Performance Reports. Actionable Tips Find Your Peak Posting Time : Use Instagram Insights, Facebook Analytics, and Twitter (X) Metrics to track active hours. Instagram Stories: Post 2 times per day.

Transform 40

Transform User-Generated SEO Promotion 40

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. What’s driving this transformation?

Video Marketing 132

Video Marketing Marketing Strategy Transform B2C 132

Hubspot Marketing

JUNE 18, 2025

You’re not throwing ideas at the wall; you’re learning which wall matters, what sticks, and why — which makes you a sharper marketer. Testing lives and dies by analytics, so I encourage your marketing team to track data thoughtfully as they scale operations. It transformed cold outreach into sustainable inbound growth.”

User-Generated 114

User-Generated Direct Mail Marketers Marketing 114

Sprout Social

MARCH 11, 2025

These include the rise of the influencer-creator economy, video content, network transformation and community management. Network transformation influences commerce and culture The transformation of social media networks has impacted commerce and culture, reshaping consumer behavior and brand engagement.

Branding 101

Branding Transform User-Generated Fashion 101

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 278

Millennials Whitepaper Gen Z Transform 278

Martech

SEPTEMBER 18, 2024

What if marketing were viewed as a revenue driver instead of a budget drain? Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. But this transformation requires a shift in how we think about marketing’s role. Processing.

Transform 117

Transform Customer loyalty Customer Journey Marketers 117

Adobe Experience Cloud Blog

DECEMBER 23, 2010

Phil also comments on the fact that while marketing executives today need to be much more metrics and analytics driven, they also need to stay true to the “art of marketing” to achieve truly breakthrough results. Revenue Performance Management drives transformative growth opportunities.

Transform 88

Transform Traditional Marketing Marketers Marketing 88

Digital Marketer

DECEMBER 19, 2022

As ecommerce has emerged and evolved, marketing has gone through many changes. Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of Traditional Marketing. As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor.

Transform 82

Transform eCommerce Retail Entertainment 82

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?

Analytics 120

Analytics Product CMO Marketers 120

Sprout Social

FEBRUARY 2, 2021

Market leaders aren’t just the businesses we buy from; they’re the brands we aspire to become. At Sprout Social, we believe realizing the power of social starts with looking beyond the traditional marketing function that social has occupied for the last decade. The power of social is its power to transform a business.

Transform 145

Transform Traditional Marketing Analytics Communications 145

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. COVID-19 has only sped up this marketing transformation. Demands for deeper engagement. “We Personalized experience using customer data.

Transform 122

Transform Customer User-Generated Advertisers 122

Adobe Experience Cloud Blog

AUGUST 18, 2011

This is from Marketo’s newly published “Definitive Guide to Marketing Metrics and Analytics” : Do you know what profits a 10% increase in your marketing budget would generate? According to the Lenskold Group’s 2010 B2B Lead Generation Marketing ROI Study, the most common answer to this question is “I Don’t Know.”.

Transform 124

Transform Marketers Analytics Marketing 124

Martech

JANUARY 28, 2022

Adopt data-driven marketing strategies. While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Source: Tristan Silhol.

Transform 124

Transform Fashion Health Marketers 124

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”. But to make a memory stick and to truly make a moment transformative, marketers face unique challenges beyond those of traditional or digital marketing.

Transform 134

Transform Branding Logistics Thought Leadership 134

Martech

JANUARY 16, 2024

Think about it — a well-told story can captivate, engage and leave a lasting impression, even on the most analytical minds. This article dives into the nuts and bolts of storytelling in B2B marketing. Traditional marketing tactics? They’ve lost their edge. But why storytelling? Because it’s wired into our DNA.

Transform 140

Transform Marketers Marketing Analytics 140

Search Engine Land

APRIL 9, 2024

With the world’s biggest ad group actively incorporating Google’s Gemini into their strategy, it’s a pivotal moment and advertisers should pay attention as this integration holds the promise of transforming the industry landscape. I believe this will be a game-changer for our clients and the marketing industry at large.”

Transform 128

Transform User-Generated Traditional Marketing Advertisers 128

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertisers 122

Advertisers Advertising Transform Customer Acquisition 122

Hubspot Marketing

AUGUST 12, 2022

However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era. The benefits of this digital transformation are countless.

Digital Marketing 124

Digital Marketing Pharmaceutical Real Estate Transform 124

Adobe Experience Cloud Blog

FEBRUARY 10, 2012

Analytics and lead gen on steroids, Marketo is transforming how companies generate revenue. The category defined is Revenue Performance Management (RPM) and this disruptive suite is changing the sales and marketing landscape. Transformation is a beautiful thing, whether it be technology or design. And now, Marketo.

Transform 93

Transform Entertainment Traditional Marketing Branding 93

Marketing Insider Group

SEPTEMBER 19, 2013

The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way. And then the analytics help us to drive constant improvements for which content performs well on which platforms and in what context. How do we scale content marketing efforts?

Content Marketing 108

Content Marketing Transform Thought Leadership Marketers 108

Marketing Insider Group

NOVEMBER 27, 2012

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization.

Transform 110

Transform Traditional Marketing Content Marketing Analytics 110

Adobe Experience Cloud Blog

MAY 16, 2018

When planning your marketing strategy, it is essential to consider how many times an audience may need to see your messaging before they are likely to take action. This concept has long been a central part of planning go-to-market strategies. The medium of communication may have shifted. One Import Adaptation—Engagement.

Transform 134

Transform Thought Leadership Marketers Marketing 134

SmartBrief - Marketing

MARCH 17, 2024

Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges. 2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season.

Influencer Marketing 134

Influencer Marketing Health Transform Marketers 134

Adobe Experience Cloud Blog

DECEMBER 16, 2014

The new organizational skill-set — and structure — will be one of the most profound changes that we as marketers need to deal with over the coming 5-10 years. Third, marketing now needs to move at the speed of digital. EIU : That’s where the data and analytics come in. Take analytics. That means fast.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Martech

DECEMBER 18, 2023

Managing AI work just like traditional marketing efforts in a centralized system of record allows you to: Quantify productivity gains. Dig deeper: Marketing work management: The forgotten essential 2. Tracking AI projects distinctly allows you to isolate progress and performance for clear reporting and insights.

Transform 120

Transform Marketers Marketing Traditional Marketing 120

Martech

MARCH 28, 2024

Their specific pain points are right there in your analytics, assuming you are using the proper data. Non-telemedicine brands, like WebMD, AARP and Health Recovery Solutions, are beating traditional telemedicine brands in search visibility because they’re creating content that answers these questions. How to use telemedicine?”

Transform 111

Transform Pharmaceutical Health User-Generated 111

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In today’s “buyer’s in control” market, traditional marketing and sales approaches have become grossly inefficient and outdated.

Management 76

Management Transform Thought Leadership PR 76

Martech

JULY 29, 2021

And the cost of producing website content is 62% less than traditional marketing and it generates about three times the leads.”. Marketers, however, are aware that their customers are doing much more research on their own, including engaging with content on the site and other owned channels. It sells while you sleep.

Transform 114

Transform CMO Traditional Marketing Communications 114

Sprout Social

NOVEMBER 15, 2023

As social becomes the primary hub for high-resolution consumer insights, imagine how other departments could transform their work. This growing bounty of intelligence means social media will continue to supplant traditional market and customer research, as well as legacy customer records. Intelligent.

Management 128

Management Transform User-Generated CRM 128

Marketing Insider Group

FEBRUARY 16, 2012

Change is coming to B2B Marketing. In the meantime, here are some calls-to action for marketing leaders from IBM : Start investing, supporting and leading your teams in the use of digital channels. Make it a mission to transform your organization into a social business. Are you ready?

Transform 103

Transform CMO Marketers Marketing 103

Marketing Insider Group

NOVEMBER 6, 2023

Quick Takeaways Performance marketing is a results-driven approach where advertisers pay for specific actions, ensuring budgets align with tangible outcomes. Marketers can leverage techniques like programmatic advertising, retargeting, predictive analytics, and personalized content to optimize campaigns.

Performance Marketing 82

Performance Marketing Transform Marketers Marketing 82