Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important.

Analytics 145

Analytics User-Generated Advertising Advertisers 145

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

SocialPilot

JULY 24, 2024

Video views Video views are the number of times a video has been watched on social media platforms. This metric provides insights into the reach and popularity of your video marketing efforts, helping creators and marketers understand how well their videos are performing in terms of gaining audience interest.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. It is one of the most widely used website analytics platforms available. Email: Business email address Sign me up!

Content Marketing 98

Content Marketing User-Generated CRM Social Media Marketing 98

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Instagram has native analytics  on its app, but they’re pretty limited. Write compelling captions 8.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Search Engine Land

JANUARY 24, 2023

In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. The rise of vertical video Each year, I try to think of the most valuable impression in our ad space. Let’s revisit some key strategies, questions and thoughts from the presentation.

Market Trends 18

Market Trends Video Marketing User-Generated Marketing 18

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022.

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Vertical Response

AUGUST 19, 2024

Detailed analytics in podcast advertising enable advertisers to track campaign effectiveness through various metrics. The Power of Video Marketing A great video can develop strong connections with potential customers, increase website traffic, boost engagement, and improve conversions.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Jeff Bullas

FEBRUARY 26, 2023

This tool detects the most trending hashtags based on a search of your choice and instantly provides analytics, data, and hashtag recommendations that you can use to increase your exposure. It’s a must-have for any serious Instagram marketer. With video marketing on the rise, it’s important to keep up with the industry.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Sprout Social

MARCH 28, 2025

If the video doesnt take off with your non-followers, youll still gain valuable insights for your video marketing strategy. Track the right metrics Instagram trial reels offer a condensed version of Instagram reel analytics , including views, comments, likes and shares.

User-Generated 91

User-Generated Traditional Marketing Social Media Marketing Branding 91

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Buffer Marketing

JANUARY 30, 2025

If educational carousels drive conversions, create more of them. Try out new formats alongside proven content types to keep things fresh without losing what already works.

User-Generated 103

User-Generated Education Analytics Thought Leadership 103

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 78

Video Marketing Whitepaper User-Generated Entertainment 78

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Video marketing trends evolve quickly.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Marketing Insider Group

MARCH 17, 2025

One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends. Prioritize Video Marketing Video content dominates online engagement, and its not slowing down. Data-driven growth also involves being adaptable.

User-Generated 59

User-Generated Influencer Marketing SEO Marketing 59

Marketing Insider Group

OCTOBER 15, 2024

Follow these steps to group supporters accurately and effectively: Use predictive analytics to group donors based on shared characteristics. Predictive analytics solutions can help you develop supporter segments and automatically assign new audience members to the right segment. Use video to drive engagement.

User-Generated 64

User-Generated CRM Analytics Digital Marketing 64

Neil Patel

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? The point is the first step in the funnel is a marketing campaign of some sort. What is a marketing funnel?

Whitepaper 145

Whitepaper Analytics Inbound Marketing Marketing 145

Duct Tape Marketing

AUGUST 30, 2024

This strategic pivot not only clarified their offerings but positioned Cedar Ridge for substantial growth in their niche market. Are we analytical? Brand strategy development also includes things like how we want to be perceived. Are we fun? Are we very serious? This drives all of your content.

Marketing Strategy 92

Marketing Strategy Customer Journey Marketing Marketers 92

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 145

Branding User-Generated Video Marketing Analytics 145

Marketing Insider Group

MAY 22, 2023

Digital Marketing Analytics 23. What are the best website analytics tools B2B businesses can use? How can we track our company’s analytics on social media? How can we track our company’s analytics on social media? Video Marketing 65. What are the best tools for video marketing management?

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Sprout Social

JANUARY 5, 2022

Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). Instagram editing tools for photos, videos, Stories and Reels. Instagram tools for insights and analytics. In-depth analytics. Strategic scheduling.

Price 145

Price Analytics User-Generated Real Estate 145

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment.

Marketing Plan 138

Marketing Plan Content Marketing Marketing Marketers 138

Hubspot Marketing

MAY 9, 2019

Google Analytics for Beginners by Google. This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. Content Marketing Courses.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, Operating without a video marketing strategy is no longer an option. Monitor and track your channel: Use YouTube analytics. Ask and AOL combined!)

B2C 134

B2C Thought Leadership Marketing Marketers 134

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Social video metrics for every platform. Facebook video metrics. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights. Instagram video metrics.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Hubspot Marketing

MAY 2, 2022

HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year. Click on "Analytics.". Keep reading to learn what we discovered. How to Find Your Channel's Best Time to Post.

Video Marketing 128

Video Marketing Analytics Place Marketing 128

Duct Tape Marketing

DECEMBER 30, 2023

Vimeo – Vimeo offers a comprehensive solution for video marketing, providing tools that cover every aspect of the process – from creation and editing to collaboration and analytics. It’s the ideal platform for businesses and creatives seeking to elevate their video marketing strategies.

Video Marketing 93

Video Marketing User-Generated Analytics Marketing Strategy 93

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. You’re also unable to make extensive changes to your videos like trimming, adding audio, blurring faces, and more.

Analytics 140

Analytics Marketing Marketers Management 140

Sprout Social

OCTOBER 18, 2021

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. What are video content KPIs and why is it important to measure them? Ready to dive in? Engagement.

Key Performance Indicator 145

Key Performance Indicator Education Video Marketing Entertainment 145

Neil Patel

OCTOBER 12, 2020

This certification is a great stepping stone for anyone getting started in the marketing world. Google Analytics Individual Qualification. The Google Analytics Individual Qualification is highly specialized. Google Analytics should be in every marketer’s tool belt. Google Ads Marketing Certification.

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketing 145

TechWyse

FEBRUARY 15, 2022

How to Use Video Marketing to Promote New Products. Video marketing can be a great way to introduce your audience to new products, as they are both attention-grabbing and engaging. Click the article linked to learn all about the power of video marketing! Click the link above to learn more! Wrapping Up.

Video Marketing 52

Video Marketing SEO User-Generated Marketing 52

Hubspot Marketing

JANUARY 5, 2021

Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Takeaways for Video Marketers. Short-form video requires taking a more authentic, human, and creative approach to marketing. Hippo Video. The first step is uploading your videos.

Gen Z 145

Gen Z User-Generated Real Estate Education 145