Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. Encourage readers to subscribe, share, or click through to learn more.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Detailed analytics metrics Page views: The number of times your content pages are viewed.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Use Analytics to Measure and Adjust Your Strategy Tracking analytics is crucial to an effective B2B social media marketing strategy.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Search Engine Land

JULY 26, 2024

Refine these personas using surveys, social media analytics and customer feedback. Downloadable resources: Offer downloadable ebooks, white papers or checklists that provide added value in exchange for email addresses, aiding in lead generation.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Search Engine Land

SEPTEMBER 4, 2024

Predictive analytics AI-powered tools can analyze historical data and make predictions about future performance, helping PPC marketers make more informed decisions. Automated reporting Generative AI can automate the creation of performance reports, highlighting key metrics and insights.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertisers 85

Marketing Insider Group

DECEMBER 9, 2024

Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Tracking Content Performance Once your content is live, track its performance using Google Analytics and other SEO tools. Align your content topics with these intents to attract the right audience and meet their expectations.

SEO 115

SEO Whitepaper Management Analytics 115

Martech

JUNE 11, 2024

Data analytics is integral to modern business strategies, driving crucial decision-making processes. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step. Data analytics pain points We all collect data, but do we collect data correctly?

Analytics 112

Analytics Transform Whitepaper User-Generated 112

MarketingOps

FEBRUARY 12, 2025

While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. whitepaper downloads, event attendance) directly from your CRM integrations. And in this blog post Im excited to uncover our solution based on what weve learned.

CRM 147

CRM Whitepaper Health Analytics 147

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Visit your competitors’ social profiles to see where they have the most active users Use tools like Google Analytics to determine consumer online behavior. Then it’s time to get creative.

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Marketing Insider Group

SEPTEMBER 24, 2024

An Analytical Mindset Developing an analytical mindset is crucial as you figure out how to become a good social media marketer. Google Analytics and social media analytical tools from platforms like Facebook, Instagram, and Twitter provide valuable data. They know it is all about you and not them or their companies.

Transform 78

Transform Social Media Marketing Whitepaper Marketers 78

Neil Patel

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

Analytics 145

Analytics Whitepaper Shoppers Management 145

Martech

JULY 18, 2024

This webinar dives deep into how GenAI, combined with the power of data and analytics, can help you personalize experiences at scale, boost your marketing efficiency and rurn insights from data into actionable marketing strategies.

Analytics 113

Analytics Marketers Marketing Marketing Strategy 113

Lynton Web

JANUARY 2, 2025

For example, if a prospect downloaded a whitepaper three months ago but hasn't engaged since, their engagement score will reflect this declining activity. As time passes, the weight of older interactions naturally diminishes, providing a more accurate picture of current interest levels.

Transform 98

Transform Whitepaper CRM Price 98

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

APRIL 8, 2021

Hotjar, a heat map and behavior analytics tool, uses a unique approach when curating customer testimonials. White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. Example: Hotjar. Example: Pinterest.

Whitepaper 138

Whitepaper Content Marketing Marketers Marketing 138

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. Data monitoring and analytics are at the foundation of better lead generation –– this means data sharing between the sales and marketing teams is imperative. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Hootsuite

OCTOBER 18, 2024

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them. It’s not in the strategy, Linda!

Social Media Marketing 107

Social Media Marketing Marketing Strategy Marketers Marketing 107

Search Engine Land

SEPTEMBER 7, 2023

Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. Click here to view more Search Engine Land webinars.

Analytics 118

Analytics Marketing Strategy Whitepaper Customer 118

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You can find out the best time for your company’s blog by looking at your Google Analytics. These tools also offer alerts and analytics to help you understand your campaigns. Structure your content with bullet lists, keyword-rich subheadings, and white space for easier scanning.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Neil Patel

MARCH 15, 2021

You can also offer a checklist, ebook, white paper, or another downloadable asset. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates. Email Marketing Step 3: Analytics and Segmentation.

Email Marketing 145

Email Marketing Whitepaper Marketers Marketing 145

Hubspot Marketing

MAY 29, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Optimization: AI-aided analytics helps analyze website bounce times , load times, and other important data. Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data.

Whitepaper 139

Whitepaper eBook User-Generated Marketers 139

Neil Patel

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. How Google Analytics Marketing Funnels Work. Conclusion.

Whitepaper 145

Whitepaper Analytics Inbound Marketing Marketers 145

Trade Press Services Newsletter

MAY 4, 2023

Some of the most relevant Google certifications for marketers are: Google Digital Marketing Certification Google Ads Search Certification Google Analytics Individual Certification Google Ads Display Certification The cost: Most Google certifications are free, while others are low-cost.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. In 2024, data analytics should be one of the most-used tools in your toolbox. Go full steam ahead with content creation.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketers 130

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. But both groups are nevertheless in the target audience you are trying to reach.

Whitepaper 105

Whitepaper User-Generated Analytics Inbound Marketing 105

Trade Press Services Newsletter

JANUARY 4, 2023

How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketers 130

Marketing Insider Group

DECEMBER 4, 2019

For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. For more in in-depth resource on how to develop powerful content for your website check out our white paper, 7 Steps for Developing Better Content: A Marketer’s Guide.

Whitepaper 143

Whitepaper Copywriting SEO Analytics 143

Marketing Insider Group

APRIL 7, 2020

If you take a little extra time to create customer personas for your likely customers, you can take advantage of free-to-use, yet robust analytics programs, such as Facebook Analytics and Google Analytics , to limit your boosted posts to these audience segments. Once Your Blog Is Up and Running, Expand Your Content Strategy.

Content Marketing 145

Content Marketing Whitepaper Marketers Marketing 145

Martech

OCTOBER 30, 2023

Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns succeed Register and attend “Become a Data Champion By Mastering Marketing Analytics Automation,” presented by Altyrex. Click here to view more MarTech webinars.

Analytics 105

Analytics Marketers Marketing Whitepaper 105

Marketing Insider Group

JUNE 17, 2020

Re-purpose webinars or white papers. If you’ve already published articles on your blog, find a content analytics platform that can show you which posts have had the greatest success. If you’re just getting your company blog off the ground, keep this tip in mind once you have a few months’ articles under your belt.

Whitepaper 144

Whitepaper Analytics Promotion Content Marketing 144

Hootsuite

FEBRUARY 18, 2020

Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives. It makes sense, for example, to ask for an email address to deliver a whitepaper. Whitepapers 26%. Measure and refine with analytics. Gated content.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Marketing Insider Group

OCTOBER 26, 2020

Blog articles, e-books, white papers, social media posts, videos, podcasts, and any other kinds of content marketing are all effective ways of meeting your audience’s thirst for knowledge and ensuring they hang around in your funnel instead of jumping ship to your competitor’s. Content marketing is a long game.

Transform 145

Transform Content Marketing Marketing Strategy Whitepaper 145

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Blogs and white papers can be recycled into carousel posts for maximum engagement. The Drift social team cuts podcast recordings to use as clips for Instagram feed posts.

Whitepaper 136

Whitepaper B2C User-Generated Marketers 136

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

Whitepaper 130

Whitepaper Transform PR eBook 130

Search Engine Land

NOVEMBER 15, 2023

Google has released their newest analytics platform – Google Analytics 4 (GA4). This is the first major update to their analytics suite in years and brings with it some game-changing capabilities. Visit Digital Marketing Depot to download Experience the Future of Analytics with GA-4: Google’s Latest Release.

Digital Marketing 88

Digital Marketing Whitepaper Analytics Marketers 88

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Subscribe to a newsletter.

Whitepaper 115

Whitepaper Analytics User-Generated CMO 115