Microsoft Bing adds automobile and car search features
Search Engine Land
FEBRUARY 4, 2022
This is powered through the listings in the MSN Autos Marketplace. Please visit Search Engine Land for the full article.
Automobile Related Topics 
Why we care about AR and VR: A guide for marketers
Martech
MAY 24, 2022
It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Virtual reality devices enter the automobile market at two junctions— at the planning stage of the vehicle and when the customer is purchasing it.
Automobile 
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The Best In Automotive Content Marketing
Marketing Insider Group
JUNE 18, 2015
The content’s diversity in topics result in being a balance between stories of luxury and culture, and stories of Lincoln automobiles, artisans and the brand’s history. Although the article features Lincoln automobiles, it is important to note that the product is not the main subject of the story, but secondary.
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Why traditional marketing systems can’t keep up with AI and what to do about it
Martech
JULY 19, 2024
Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. What do we gain if each test and budget adjustment has to route through management for approval?
Google Auto Knowledge Panel Adds Green Font For Hybrid & Electric Vehicles
Search Engine Roundtable
JULY 1, 2022
Google Search has a knowledge panel for automobile and car related searches. If you search for a vehicle where there is an electric and/or hybrid option available, Google will say "hybrid available" and put that font in green.
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Super Bowl Ads Consumers Loved in 2023 & What Marketers Can Learn [New Data]
Hubspot Marketing
FEBRUARY 15, 2023
Consumers' Favorite Automobile Commercial Jeep - The Jeep 4xe 'Electric Boogie' With its upbeat soundtrack, hilarious animals, and clever showcasing of product attributes — it's no wonder 33% of consumers listed Jeep's 4xe commercial as their favorite automobile-related Super Bowl ad.
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How Color Psychology Plays a Powerful Role in Your Marketing Strategies
Calvyn Lee Blog
NOVEMBER 26, 2023
Black and White Convey Luxury Appeal Black commands a powerful, luxurious presence across luxury fashion, cosmetics, technology, automobile and other high-end industries. Green’s association with freshness can also prove effective for education and technology companies aiming to convey forward-thinking, innovative positioning.
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Google adds search themes to Performance Max
Search Engine Land
OCTOBER 26, 2023
car” and “automobile” would be the same audience). You want to provide important information to help your campaign ramp up and optimize performance faster. How it works. According to Google: You can add 25 unique search themes per asset group (e.g., “car”
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How Blending Can Boost Your Business
Adobe Experience Cloud Blog
NOVEMBER 10, 2017
Tesla, for example, set a new standard for the automobile by merging technology with sustainability. We know that consumers are open to blending, but a great way to hone the scope of innovation is to see what other blended products your consumers love. Then, start your development there.
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Adobe’s roadmap for B2B, CDP and product analytics
Martech
MARCH 29, 2023
The main-stage demonstration featured user engagement with a GM automobile — but it was specific to engagement with a software-driven dashboard component of the automobile. But in a way, that’s the point. Many products these days, from cars to refrigerators to smart homes, have software components.
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Marketing Automation—Three Success Tips from John D. Rockefeller
Adobe Experience Cloud Blog
JANUARY 3, 2013
He was able to adapt by switching over to the mass production of gasoline, another crude oil byproduct, right when the internal combustion engine was emerging in manufacturing and in automobiles during the second industrial revolution. The rest is history. Metrics and reports need to play a big role in our success.
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Not all B2B and B2C categorizations are alike
Martech
JANUARY 5, 2022
Thus college degree programs and other high ticket items (some electronics, automobiles, travel, real estate, etc.) can require significant input and agreement from several different people, and that can take plenty of time. Similarities between B2B and B2C.
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8 Tips For Creating a More Effective Case Study – With Examples
Neil Patel
NOVEMBER 24, 2020
If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Do you know who your ideal customer is ? If it’s someone in the education industry, then make your case studies about your university customers.
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Two Brains: One Story
Marketing Insider Group
AUGUST 1, 2015
Fact : Car alarms reduce automobile thefts. We need both fact and emotion to tell the whole story. Edward Tenner, the author of Why Things Bite Back: Technology and the Revenge of Unintended Consequences 3 uses the car alarm to demonstrate.
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Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
Adobe Experience Cloud Blog
SEPTEMBER 14, 2015
For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6 Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand.
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The business benefit of social isolation and other observations
Businesses Grow
FEBRUARY 26, 2024
This advice is like telling a person who made horse buggies in the 1920s: “The automobile won’t take your job, but somebody who knows automobiles will.” ” No, automobiles eliminated their job, not some person. I’m a positive person, but I also want to be realistic about what is happening.
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How to Design a Mobile Marketing App
Adobe Experience Cloud Blog
MAY 5, 2014
Take, for example, an app from automobile manufacturer Kia, which aids prospects in their decision process when buying a car. What Should My App Do? An app is not just a website on a smaller screen. A powerful app provides value to the user – it’s a tool, like a Swiss army knife.
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Marketing Tools and Technology – How Does A Marketer Decide?
Marketing Insider Group
JULY 28, 2011
There are many modes of transportation: walking, bicycles, motorbikes, automobiles, buses, trains, planes, etc. Within a mode of transportation (perhaps automobiles), there are also choices of consumption (purchase, rent, timeshare, borrow) and choice of types (SUVs, sedans, convertibles).
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Google recognizes content creators: A breakthrough for E-E-A-T and SEO
Search Engine Land
SEPTEMBER 25, 2024
Here are some examples from the Kalicube Pro dataset (tracking over 17 million person entities) for content creator topics: Agriculture, Animals, Art, Automobiles. It’s also a huge advantage in modern SEO, since the person’s content is more likely to appear in today’s search results and tomorrow’s AI-powered assistants. Dancing, Dogs.
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10+ Examples of Awesome Integrated Marketing Campaigns
SocialPilot
MARCH 12, 2024
Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using.
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A Brief History of Content Marketing (And Why It’s Taking Over)
Rock Content
JULY 14, 2023
It began as a guide for automobile owners and included basic maps, tire care instructions, and mechanic, hotel, and other travel recommendations. The Michelin Guide was designed to generate interest in automobile travel and, subsequently, the need for tire services. There were fewer than 3,000 cars on France’s roadways.
Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness
Martech
MARCH 23, 2022
There is also an opportunity for customers to reserve one of the new automobiles, backed by exclusive NFT perks and experiences. This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy.
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16 unexpected ways to use WhatsApp for business
Sprout Social
APRIL 20, 2022
In late 2020, the brand became the first insurer in the country to allow customers to submit automobile accident claims via their WhatsApp virtual assistant, resulting in a process that is now 30% faster. WhatsApp banking is now also a thing.
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30 Hidden Messages In Logos of Notable Brands
Hubspot Marketing
MAY 27, 2024
Since then, it has become a leading automobile manufacturer with one of the most recognizable logos worldwide. Most people, except for automobile history buffs, might assume that the rings were simply an elegant design choice. In this case, it's interesting how Toblerone uses visual elements to depict its Swiss origins.
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B2C marketing automation: The tools, tactics and prerequisites for success
Martech
MAY 24, 2024
High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions.
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Global search engine AI innovations: What SEOs need to know
Search Engine Land
AUGUST 28, 2024
” In addition to its search engine, Seznam provides various other services like Sreality (real estate), Sauto (automobile classifieds) and Novinky (news). Seznam (Czechia) Seznam.cz is a Czech search engine and web portal, often considered the “Google of the Czech Republic.”
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Does ChatGPT pose an existential threat to marketers?
Martech
FEBRUARY 8, 2023
But even more fortunate for us, it will set forth a chain reaction that will change our profession, accelerating profound progress in the way that steam engines, automobiles, electricity and the internet have done before — except faster than any of those.
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How To Sourcing From China 1688 Suppliers
Calvyn Lee Blog
SEPTEMBER 22, 2022
Top categories include fashion, accessories, sports equipment, home decoration, office supplies, automobile supplies food & beverage and raw materials. With 16 industries represented on 1688.com com and over 1,700 sub-categories, there’s no lack of products to search for. Global 1688.com.
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25 Case Study Examples Every Marketer Should See
Hubspot Marketing
AUGUST 14, 2018
In Infegy's case, their gated content is worth the fill-out form information, particularly since their client is such a big name in the automobile industry: Lexus. It can be risky to include hurdles to your case studies, but with great risk comes great reward, right?
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Innovation vs. rebranding: How to choose the best change for your business
Martech
NOVEMBER 18, 2022
Others include: The automobile. .” It’s the idea of creating value by bringing new ideas to life. The introduction of the smartphone and the tablet computer are good examples of innovation at work. The assembly line. The airplane. Electric vehicles. Biodegradable oil-based plastics.
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Real Story on MarTech: Avoid these five vendor selection pitfalls
Martech
SEPTEMBER 28, 2021
Buying software without trying it out is frequently compared unfavorably to purchasing automobiles. To be sure, you still want a structured evaluation process, but rely more on qualitative factors when humans are involved, and make sure to take a 360 view of the solution and the vendor. Pitfall #3: Failing to test the proposed solutions.
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How We’re Going to Use X Reality (XR) in Business
Neil Patel
APRIL 23, 2021
How about furniture, automobiles, homes, and more? Product Preview. We’ve all experienced the itch to “try before you buy” when it comes to new products. It’s just not apparel, tools, or the latest smartphone. Does that seem too far out of reach? Not with X reality.
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2023 will be a chaotic year for martech, yet the start of a massive wave of growth
Chief Martec
JANUARY 14, 2023
Now, individual generations of transportation technologies — steam engines, airplanes, petro-fueled automobiles, electric cars, etc. Transportation technology overall has continued to evolve for hundreds of years. have all followed S-curves. But to mangle Walt Whitman, the powerful play goes on, while each S-curve contributes a verse.
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7 Steps to Decide If The Content is Worth Curating
Scoop.it!
FEBRUARY 23, 2023
For example, if your niche is car accessories then your curated content should be about automobiles. Image Source Explore Content’s Relevance to Your Niche Before you finalize the content for the curation process, it’s important to know whether or not it’s relevant to your respective niche.
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social
Hootsuite
FEBRUARY 13, 2023
pic.twitter.com/YCStUBaWSO — Archie Comics (@ArchieComics) January 12, 2023 BMW uses its BMW Classic account to highlight its history of beautiful automobiles. Here’s a post that uses the #ThrowbackThursday hashtag well: View this post on Instagram A post shared by BMW Classic (@bmwclassic) 6. …or
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145 Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
Adobe Experience Cloud Blog
JANUARY 20, 2015
When you get into a more personal sale, like Zappos or an automobile, this idea of the consumer experience can be rich. Are you priced about right? Are you easy to carry? Are you easy to use once you get home? Are you easy to recycle? There are many interactions and touch points where the consumer can be engaged, annoyed or indifferent.
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It’s time to prioritize customer experience in B2B
Martech
AUGUST 16, 2023
This is true when dealing with service for you automobile or changing cell phone plans. How much did you still want to do business with the company after a moment like that? Nothing frustrates a customer more than having to repeat themselves.
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Build a Great Brand: Align What You Think, Do, and Say
Content Marketing Institute
NOVEMBER 15, 2018
To clarify, you can’t take what Ron says (or what you read on the CMI blog) and single-handedly innovate the proverbial automobile assembly line. Talk of change tends to motivate a few trailblazers on each team to go back and disrupt their hard-fought, well-oiled machine.
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Sales Automation: Transforming Business and Customer Experience
Kuno Creative
OCTOBER 1, 2024
Over a hundred years ago, Henry Ford created the assembly line to manufacture his Model T automobile, one of the first mass-produced vehicles in the world. He understood that manually performing repetitive tasks consumes precious time and slows down production.
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How Smarter Content Supply Chains Drive B2B Purchases
Welcome Software
JULY 11, 2024
For Hunter Engineering, a leading manufacturer of automobile service equipment, this intersection was the key to unlocking an 88% surge in leads, 72% boost in traffic, and a 20% rise in monthly orders.
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No Celebrities Required: How to Create Great Influencer Content
Content Marketing Institute
AUGUST 27, 2018
While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World.
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22 Companies With Really Catchy Slogans & Brand Taglines
Hubspot Marketing
AUGUST 16, 2017
What better way to reflect your success than on a premium automobile?". This slogan was created in the 1970s by a relatively unknown ad agency named Ammirati & Puris and was, according to BMW's blog , directed at Baby Boomers who were "out of college, making money and ready to spend their hard earned dollars.
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8 Incredible App Landing Pages (and How You Can Create Your Own)
Unbounce
MARCH 20, 2019
Ideally, a visitor would immediately check to see if Carly supports their automobile. (Hitting a store page right away might be jarring, though, so it’d be worth testing what might happen if visitors are funneled to a second-stage landing page tailored to each manufacturer.). Keep the eye moving down. Then they’d buy the device.
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11 Skills You Need in the AI Era [Data + Tips]
Hubspot Marketing
NOVEMBER 6, 2023
Creativity Creativity (and innovation) is the reason we have amazing inventions like music, automobiles, smartphones, search engines, and artificial intelligence.
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