Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 115

B2C Automobile Real Estate Finance 115

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost.

B2C 113

B2C Automobile Marketing Automation Platform Retail 113

SocialPilot

FEBRUARY 6, 2025

Zero learning curve: Easy-to-use tools for businesses to gather and manage customer reviews. Cons to Note Managing public negative reviews requires prompt attention. It helps you manage 70+ listing directories including Yelp and MapQuest, making it ideal for small to medium-sized businesses. Why Use Yahoo Local Listings?

Real Estate 66

Real Estate Customer Food User-Generated 66

Martech

AUGUST 16, 2023

If you’re taking advantage of a service platform, it’s easy to manage live chat, and to quickly route leads/inquiries based on who is available. I’ve seen this to be true, with the excuse being that B2B buyers don’t have the same customer service needs as B2C. Nothing frustrates a customer more than having to repeat themselves.

Customer 98

Customer Automobile CRM B2C 98