Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 113

B2C Automobile Real Estate Finance 113

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost.

B2C 111

B2C Automobile Marketing Automation Platform Retail 111

SocialPilot

FEBRUARY 6, 2025

Whats the first thing you do before buying a product, deciding where to eat, or booking a service? Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 You look at reviews, right? Youre not alone, 90% of customers do the same.

Real Estate 66

Real Estate Customer Food User-Generated 66

Martech

AUGUST 16, 2023

They expect ease in their interactions In the B2B environment , customers are often dealing with complex products and services, and that’s after dealing with difficult buying journeys. B2B buyers want immediate access to information, whether it’s product specifications, pricing, or support documentation.

Customer 98

Customer Automobile CRM B2C 98