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Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 115
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Top Customer Review Websites for Your Business (in 2025)

SocialPilot

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 Cars and Automobile Businesses Review Sites for Customers 23. Customer Reviews Websites for Real Estate Businesses 41. Click here to claim your business profile on Yelp !