Automobile Branding CMO 
Adobe Experience Cloud Blog
JANUARY 20, 2015
Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Let’s say you compare your relationship with a brand to your relationship with a dear friend—would you look forward to seeing them? It’s where so many of the leading brands are going and have gone.
Hubspot Marketing
AUGUST 16, 2017
That's why we have a lot of respect for the brands that have done it right. While logos are visual representations of a brand, slogans are audible representations of a brand. To leave a key brand message in consumers' minds so that, if they remember nothing else from an advertisement, they'll remember the slogan.
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Marketing Insider Group
JUNE 18, 2015
So what if an automotive brand doesn’t portray the image it wants? The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences.
Duct Tape Marketing
DECEMBER 29, 2021
Why You Need To Humanize Your Brand written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies.
Marketing Insider Group
JULY 28, 2011
For example: 1) Provider’s brand reputation, 2) potential market impact, 3) interoperability across our technological platforms, 4) implementation cost, 5) cost savings, 6) time savings and other expected business benefits, 7) handle internally or outsource, business risk assessment, 9) meets overall business needs, 10) ease of use/simplicity.
Duct Tape Marketing
JUNE 29, 2022
What It Means To Humanize A Brand (And How To Do It Well) written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies. The more human a brand is, the better that interaction is going to be. John Jantsch (01:13): Pleasure.
Duct Tape Marketing
DECEMBER 26, 2022
Why Being Human Is Your Brand’s Biggest Asset written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies. The more human a brand is, the better that interaction is going to be. So Jacqueline, thanks for joining me.
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