Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
Adobe Experience Cloud Blog
JANUARY 20, 2015
Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Let’s say you compare your relationship with a brand to your relationship with a dear friend—would you look forward to seeing them? It’s where so many of the leading brands are going and have gone.
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