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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work. Instead of debating button colors and placements for hours, marketers can now run real-time tests with many options. Workflows become automated.

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15 Digital Marketing Examples to Inspire Your Strategy

Rock Content

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget? But what does that word really mean in a Digital Marketing context?

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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). The VR market is expected to reach $84.09 VR in the automobile industry. Here are some SDKs that may be useful to your brand. Modern VR, however, is still in its infancy.

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How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile. Robert_Rose Click To Tweet.

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Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Martech

This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. There is also an opportunity for customers to reserve one of the new automobiles, backed by exclusive NFT perks and experiences. Why we care.

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7 Steps to Decide If The Content is Worth Curating

Scoop.it!

Content curation is an intricate process and the key driver of digital marketing strategy for many businesses that know how to do it right. It’s reported that around 60% of marketers find it really difficult to consistently produce quality content.