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How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot Marketing

That's why we have a lot of respect for the brands that have done it right. While logos are visual representations of a brand, slogans are audible representations of a brand. To leave a key brand message in consumers' minds so that, if they remember nothing else from an advertisement, they'll remember the slogan.

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Why we care about AR and VR: A guide for marketers

Martech

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. The VR market is expected to reach $84.09

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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Do you know who your ideal customer is ?

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

So we’ll begin by first trying to define Integrated Marketing. Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. An integrated marketing strategy that focuses on a key theme across all media is critical.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile. 4 content marketing business models.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

However, content marketing can take various forms. Many businesses already partake in content marketing by publishing consumable content on public platforms to boost brand awareness—think social media. Their marketing strategy was brilliant and one of the most noticeable in the history of content marketing.