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That's why we have a lot of respect for the brands that have done it right. While logos are visual representations of a brand, slogans are audible representations of a brand. To leave a key brand message in consumers' minds so that, if they remember nothing else from an advertisement, they'll remember the slogan.
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The downloadable PDF format makes the case study feel like an exclusive behind-the-scenes look, and uses colors and text that align with Bitly's brand. In Infegy's case, their gated content is worth the fill-out form information, particularly since their client is such a big name in the automobile industry: Lexus.
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.” The business case for the personal brand! The big question The most important question for marketers in the future will be: “Can an AI bot do this?” No, it’s not I’ve been preparing for a big new speech about brand communities and have found lots of articles touting community successes.
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Key Takeaway: The decision to write a book shouldn’t be taken lightly, but it can be a powerful tool for business owners looking to boost their credibility and brand. What do they want the book to do for them, for their business, for their life, for their brand? Click on over and give us a review on iTunes, please!
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