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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Do you know who your ideal customer is ?

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Google adds search themes to Performance Max

Search Engine Land

car” and “automobile” would be the same audience). Search themes will respect brand exclusions in Performance Max and account-level negative keywords. You want to provide important information to help your campaign ramp up and optimize performance faster. How it works.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile. Platform – content as integrated business.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Many businesses already partake in content marketing by publishing consumable content on public platforms to boost brand awareness—think social media. By 1912, “The Furrow” boasted a staggering 4 million readers, paving the way for other brands to follow a similar marketing model. However, content marketing can take various forms.

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How We’re Going to Use X Reality (XR) in Business

Neil Patel

Whatever marketing campaign you’re developing, the goal is to get your brand out there and help your target market see how they can’t live without your brand. Extended reality opens a world of opportunities to interact with products, services, and brands. Bring a certain layer of fun to your brand. Not with X reality.

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Top Customer Review Websites for Your Business (in 2025)

SocialPilot

SEO Benefits : Positive reviews on Google help boost your local search rankings , making it easier for potential customers to find you. With 88% of customers saying they prefer businesses with high BBB ratings , being listed on the BBB can significantly enhance your brand’s reputation.

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11 Skills You Need in the AI Era [Data + Tips]

Hubspot Marketing

On being emotionally aware and sensitive, Dominik Maka , the Head of SEO at LVBET , delineates, “AI‘s cool, but can it understand that sigh of relief from a client when you solve a problem they’ve been stressing over? Gabriel Ramuglia , the founder of IOFLOOD used GPT4 to produce SEO content articles.

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