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How Blending Can Boost Your Business

Adobe Experience Cloud Blog

And blending uses those ideas to render an innovation that gives brands a competitive edge. Marketers can take advantage of this trend by looking for blending opportunities in their brands’ outreach. Once marketers have these insights, they can strategically decide how to evolve their brands. Blend What You Know.

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Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Adobe Experience Cloud Blog

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6 Get Timely Data.

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How to Design a Mobile Marketing App

Adobe Experience Cloud Blog

Author: Niko Nelissen If you’re thinking about creating a mobile app for your business or your brand, you aren’t alone. Take, for example, an app from automobile manufacturer Kia, which aids prospects in their decision process when buying a car. What Should My App Do? An app is not just a website on a smaller screen.

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Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Let’s say you compare your relationship with a brand to your relationship with a dear friend—would you look forward to seeing them? It’s where so many of the leading brands are going and have gone.

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How to Generate Leads with Webinars

Adobe Experience Cloud Blog

In this blog, I will outline the formula that successful brands use to turn leads into sales with webinars. One of WebAttract’s clients wanted to show how their target audience, automobile dealerships, could increase their sales. It’s a win-win scenario for you and the brand you collaborate with. Conclusion.

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No Celebrities Required: How to Create Great Influencer Content

Content Marketing Institute

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Build a timeline. Select influencers.