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The Best In Automotive Content Marketing

Marketing Insider Group

Andrew Fick , Group Marketing Manager, Lincoln. The content’s diversity in topics result in being a balance between stories of luxury and culture, and stories of Lincoln automobiles, artisans and the brand’s history. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014. We want to inspire.

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Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Cheryl Burgess is the Managing Partner at Blue Focus Marketing. I believe there is value in both a top-down and a bottom-up approach to managing marketing’s technology landscape. Jonathan Becher is EVP and acting CMO at my employer SAP. First, you need to create a business process for reviewing new technologies.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot Marketing

You have to create a cultural phenomenon and then constantly nurture it to keep it fresh," MasterCard CMO Raja Rajamannar told Dan. What better way to reflect your success than on a premium automobile?". Imagination at Work' began as an internal theme at GE," recalled Tim McCleary , GE's manager of corporate identity.

Branding 145
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Why Being Human Is Your Brand’s Biggest Asset

Duct Tape Marketing

Jacqueline is the f ormer Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo. She's a former managing partner and the head of strategy for Story Worldwide and the Curve founder of Brand Crudo. Marketing Podcast with Jacqueline Lieberman. So I guess we're gonna talk about brands today.

CMO 96
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Why You Need To Humanize Your Brand

Duct Tape Marketing

Jacqueline is the f ormer Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo. She's a former managing partner and the head of strategy for story worldwide and the co founder of Brand Crudo. I don't know why, but there's when management, there seems to be a, a change in management.

Branding 100
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What It Means To Humanize A Brand (And How To Do It Well)

Duct Tape Marketing

Jacqueline is the f ormer Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo. She's a former managing partner and the head of strategy for story worldwide and the current founder of brand kudo. I don't know why, but there's when management, there seems to be a, a change in management.