Marketing Insider Group

JULY 28, 2011

The top-down approach is to focus on the business needs — start with the strategic objectives of marketing, the differentiators of the brand, and the desired customer-centric capabilities — and then do a targeted evaluation of technologies that are “known&# tools or components for the implementation of those business needs.

Automobile 97

Automobile New Technology CMO Marketing 97

Duct Tape Marketing

DECEMBER 26, 2022

Jacqueline Lieberman (04:03): Well, I mean, I think, so taking insurance just for an example, I mean, so that's, that's a tough, that's a tough market to be in, right? We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. So talk about like a low interest category.

CMO 96

CMO Automobile Shipping Communications 96

Duct Tape Marketing

DECEMBER 29, 2021

Jacqueline Lieberman (04:03): Well, I mean, I think so taking insurance, just for an example, I mean, so that's, that's a tough, that's a tough market to be in, right? We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. So talk about like a low interest category.

Branding 100

Branding CMO CRM Automobile 100

Duct Tape Marketing

JUNE 29, 2022

Jacqueline Lieberman (04:11): Well, I mean, I think so taking insurance, just for an example, I mean, so that's, that's a tough, that's a tough market to be in. We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. So talk about like a low interest category. To understand.

Branding 71

Branding Shipping CMO Automobile 71