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The Best In Automotive Content Marketing

Marketing Insider Group

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot Marketing

You have to create a cultural phenomenon and then constantly nurture it to keep it fresh," MasterCard CMO Raja Rajamannar told Dan. What better way to reflect your success than on a premium automobile?". Each advertisement attempted to trigger a different memory or feeling. And nostalgia marketing like that can be a powerful tool.

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