Marketing Insider Group
JUNE 18, 2015
Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Andrew Fick , Group Marketing Manager, Lincoln.
Rock Content
JULY 14, 2023
Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. What Is Content Marketing? Simply put, content marketing involves using content or copy to achieve specific goals. Where Did It Come From?
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Welcome Software
JULY 11, 2024
But while most businesses focus on streamlining logistics and fulfillment, there's a hidden bottleneck many overlook: the influence of content in increasing conversions and improving loyalty. So how can businesses optimize their content supply chains to drive purchasing decisions and fuel commerce?
Neil Patel
NOVEMBER 24, 2020
If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Do you know who your ideal customer is ? If it’s someone in the education industry, then make your case studies about your university customers.
Marketing Insider Group
AUGUST 1, 2015
Fact : Car alarms reduce automobile thefts. We need both fact and emotion to tell the whole story. Edward Tenner, the author of Why Things Bite Back: Technology and the Revenge of Unintended Consequences 3 uses the car alarm to demonstrate.
Content Marketing Institute
NOVEMBER 15, 2018
“Content marketing is becoming marketing.” That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Content is one of best tools for earning trust, brand building, & generating traffic & leads. johnhall Click To Tweet.
Content Marketing Institute
AUGUST 27, 2018
While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. Take a look: The Ultimate Guide to Conquering Content Marketing from Content Marketing Institute.
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