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The Best In Automotive Content Marketing

Marketing Insider Group

Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Andrew Fick , Group Marketing Manager, Lincoln.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile. Robert_Rose Click To Tweet.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. What Is Content Marketing? Simply put, content marketing involves using content or copy to achieve specific goals. Where Did It Come From?

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How Smarter Content Supply Chains Drive B2B Purchases

Welcome Software

We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. But there's a hidden factor transforming supply chains from the inside out: content. Buyers do their research, comparing products, reading reviews, and weighing options carefully. Take product descriptions, for example.

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4 Business Models for Content Marketing

Content Marketing Institute

Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. On the first of December, we will note the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles.

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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. This is where you sell your products or services simply by saying which ones you used and how they led to the desired result. Don’t just say “our online marketing services led to these results.”

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost.

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