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“We announced that we are offering a full suite of conversationalmarketing capabilities, so for automating conversations on your website, and to pass a live conversation through to a sales rep, to be able to continue that conversation,” he explained. This makes integration with Marketo Engage valuable.
B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Data segmentation.
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