Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 90

Analytics Product Automobile Customer Journey 90

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Content Calendar.

B2C 96

B2C Automobile Marketing Automation Platform Retail 96

Sprout Social

APRIL 20, 2022

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. These digital conversations help customers understand how to use the company’s products and gather tips for maintaining an effective skincare regimen. Marketing campaigns.

Automobile 134

Automobile Real Estate Logistics Customer 134