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Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. Therefore, while maestros should have a good idea of how various types of systems function (CMS, CRM, DAM, etc.),

B2C 114
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Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. Cheryl Burgess is the Managing Partner at Blue Focus Marketing. Technology is becoming critical for marketers to remaining competitive. .

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How Automated Review Requests Can Transform Your Business

SocialPilot

With automated systems, you can send timely and personalized review requests to customers via email, SMS, or other CRM integrations. It simplifies your review management by consolidating feedback into a single platform. For instance, a local automobile dealership implemented an automated feedback system.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. HubSpot Marketing Hub HubSpot’s Marketing Hub offers a wide range of marketing tools, including email marketing, social media management and analytics. Data segmentation.

B2C 112
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It’s time to prioritize customer experience in B2B

Martech

If you’re taking advantage of a service platform, it’s easy to manage live chat, and to quickly route leads/inquiries based on who is available. This is true when dealing with service for you automobile or changing cell phone plans. Use your CRM data to create highly targeted ad campaigns and uncover valuable insight.

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25 Case Study Examples Every Marketer Should See

Hubspot Marketing

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. In Infegy's case, their gated content is worth the fill-out form information, particularly since their client is such a big name in the automobile industry: Lexus. Take a look, and let these examples inspire your next brilliant case study design.

Transform 145
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Why You Need To Humanize Your Brand

Duct Tape Marketing

Jacqueline is the f ormer Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo. She's a former managing partner and the head of strategy for story worldwide and the co founder of Brand Crudo. I don't know why, but there's when management, there seems to be a, a change in management.

Branding 100