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Third-party data that isn’t from cookies Despite widespread adoption of CDPs, many businesses are not yet ready to give up on DMPs, the solutions that deliver large quantities of third-party data and thus support new customeracquisition. “That was the primary use case.” But in a way, that’s the point.
How does reciprocity connect to selling automobiles? I’m a fan of Dr. Robert Cialdini’s books about influence. One of his principles revolves around the power of reciprocity to drive action. We’ll use the prompt: Apply the concept of Y to X. Give me five options. Apply the concept of reciprocity to selling cars.
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