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For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6 This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email.
Take, for example, an app from automobile manufacturer Kia, which aids prospects in their decision process when buying a car. This helps teams consider all aspects related to their mobile presence, including target audience, app features, social media integration, location targeting, the customerjourney, and more.
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