Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
Adobe Experience Cloud Blog
JANUARY 20, 2015
According to Jim, without measures on engagement and customer loyalty, businesses will not be sustainable. Engagement marketing is about building relationships —which is much bigger than just selling a product. When marketing takes a leadership role on those questions, there is a more robust and customer-centric strategy.
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