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Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using.
On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile.
On the first of December, we will note the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile.
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