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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback.

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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Virtual reality devices enter the automobile market at two junctions— at the planning stage of the vehicle and when the customer is purchasing it.

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How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

Green’s association with freshness can also prove effective for education and technology companies aiming to convey forward-thinking, innovative positioning. Black and White Convey Luxury Appeal Black commands a powerful, luxurious presence across luxury fashion, cosmetics, technology, automobile and other high-end industries.

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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Write About Someone Your Ideal Customer Can Relate To. Do you know who your ideal customer is ?

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Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories. Similarities between B2B and B2C.

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Two Brains: One Story

Marketing Insider Group

My bi-modal education helps me to present ideas and teach concepts. Fact : Car alarms reduce automobile thefts. My left brain is filled with the gospels of physics, mathematics, and the creeds of deduction and induction. My right brain is infused with parables of the human condition, such as art, empathy, and symbolism.

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Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Adobe Experience Cloud Blog

With industries such as media, retail, finance, and education, the internet has changed the way people buy and has also led to increased levels of competition. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6