Automobile Education New Markets 
Marketing Insider Group
JULY 28, 2011
The top-down approach is to focus on the business needs — start with the strategic objectives of marketing, the differentiators of the brand, and the desired customer-centric capabilities — and then do a targeted evaluation of technologies that are “known&# tools or components for the implementation of those business needs.
Businesses Grow
AUGUST 14, 2023
How does reciprocity connect to selling automobiles? Why not use it to enter new markets and develop international relationships? Mark Schaefer is the executive director of Schaefer Marketing Solutions. The Marketing Companion podcast is among the top business podcasts in the world. Give me five options.
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Duct Tape Marketing
DECEMBER 29, 2021
Jacqueline Lieberman (04:03): Well, I mean, I think so taking insurance, just for an example, I mean, so that's, that's a tough, that's a tough market to be in, right? We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. Marketing Podcast with Jacqueline Lieberman.
Duct Tape Marketing
DECEMBER 26, 2022
Jacqueline Lieberman (04:03): Well, I mean, I think, so taking insurance just for an example, I mean, so that's, that's a tough, that's a tough market to be in, right? We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. So talk about like a low interest category.
Duct Tape Marketing
JUNE 29, 2022
Jacqueline Lieberman (04:11): Well, I mean, I think so taking insurance, just for an example, I mean, so that's, that's a tough, that's a tough market to be in. We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. So talk about like a low interest category.
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