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Live Email Optimization Recap: What Works Well and What Needs Love

Litmus

This month, I’m sharing my thoughts on our Live Email Optimization virtual event, where Litmus’ Director of Email Marketing, Jaina Mistry along with our Email Marketing Specialist Carin Slater and Email Design and Production Specialist Hannah Tiner review five submitted emails by our courageous audience and offer feedback and praise.

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Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Adobe Experience Cloud Blog

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost.

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Does ChatGPT pose an existential threat to marketers?

Martech

Despite these concerns, there is no denying the potential that AI-driven content creation tools like ChatGPT have for the marketing and advertising industry. This can be particularly effective when it comes to email marketing, social media advertising and other forms of digital marketing.

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How to Generate Leads with Webinars

Adobe Experience Cloud Blog

One of WebAttract’s clients wanted to show how their target audience, automobile dealerships, could increase their sales. Both solutions have powerful features that integrate with all major email marketing and webinar platforms. Creating your email sequence. Your attendees will empathize with the journey.

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It’s time to prioritize customer experience in B2B

Martech

This is true when dealing with service for you automobile or changing cell phone plans. These features facilitate the creation of targeted email campaigns that reflect where a contact is in their buying journey. How much did you still want to do business with the company after a moment like that?