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I asked Jonathan to help answer this question because he knows Marketing Technology from both a leadership and a marketing perspective. . There are many modes of transportation: walking, bicycles, motorbikes, automobiles, buses, trains, planes, etc. Mike Volpe is CMO at inboundmarketing software company Hubspot.
Crystal King , a professor at HubSpot Academy says, “Great inboundmarketers and salespeople think critically and creatively, share thoughts and opinions, use good judgment, and make sound, educated decisions.” This goes to show just how much importance companies place on an employee’s ability to think well.
For example, an automobile manufacturer does not launch a new car without first having a consistent project and studying its insertion and acceptance in the market. This exercise makes it possible to optimize your marketing investments, using the right platforms to convey the best message and reach the exact audience you want.
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