Marketing Insider Group

JUNE 18, 2015

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014.

Automobile 104

Automobile Content Marketing Transform Marketers 104

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Businesses Grow

AUGUST 14, 2023

How does reciprocity connect to selling automobiles? I’m a fan of Dr. Robert Cialdini’s books about influence. One of his principles revolves around the power of reciprocity to drive action. We’ll use the prompt: Apply the concept of Y to X. Give me five options. Apply the concept of reciprocity to selling cars.

Manufacturing 98

Manufacturing Automobile Fashion User-Generated 98