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Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. On the website, visitors could learn how to say “ Wasssup ” in over 30 different languages!
How does reciprocity connect to selling automobiles? Why not use it to enter newmarkets and develop international relationships? I’m a fan of Dr. Robert Cialdini’s books about influence. One of his principles revolves around the power of reciprocity to drive action. Give me five options.
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