Marketing Insider Group

JUNE 18, 2015

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014.

Automobile 104

Automobile Content Marketing Transform Marketers 104

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. Viewers were engaged and challenged to make them consider what truth meant to them.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Businesses Grow

AUGUST 14, 2023

How does reciprocity connect to selling automobiles? For example, depending on the position and the work culture, you may need someone who is highly productive, an effective mediator, or skilled communicator. The product will target college students in the United States. You can find product characteristics here (website URL).

Manufacturing 98

Manufacturing Automobile Fashion User-Generated 98