Marketing Insider Group

JUNE 18, 2015

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014.

Automobile 104

Automobile Content Marketing Transform Marketing 104

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Businesses Grow

AUGUST 14, 2023

Another random idea … Suggestion number one is obvious, but could a restaurant create promotions that align with these other days? How does reciprocity connect to selling automobiles? Government initiatives promoting eco-friendly transportation and providing subsidies for electric bicycles. Give me five options.

Manufacturing 98

Manufacturing Automobile Fashion User-Generated 98