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Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . So how does a marketer decide which technologies to test and use to grow their business?

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Google adds search themes to Performance Max

Search Engine Land

You’ve just expanded into a new market or launched a new product or service where your campaigns don’t have extensive performance history. You are launching a new promotion or sale for the holiday season where you don’t have extensive performance history. car” and “automobile” would be the same audience).

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

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ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now

Businesses Grow

His ChatGPT prompt cleverly pits great marketing minds against each other to create the best web copy! Prompt: Imagine you’re a top funnel marketing strategist and you’re in a battle against Russell Brunson, Gary Vee, and Ryan Deiss. How does reciprocity connect to selling automobiles? Give me five options.

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Why You Need To Humanize Your Brand

Duct Tape Marketing

Why You Need To Humanize Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jacqueline Lieberman. In this episode of the Duct Tape Marketing Podcast , I interview Jacqueline Lieberman. 13:42] How often do you get the chance to go deeper than marketing? [14:58] Like this show?

Branding 100
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Why Being Human Is Your Brand’s Biggest Asset

Duct Tape Marketing

Why Being Human Is Your Brand’s Biggest Asset written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jacqueline Lieberman. In this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. 13:42] How often do you get the chance to go deeper than marketing? [14:58] Check it out.

CMO 96
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Transcript of How Small Businesses Can Compete in the Online Marketplace

Duct Tape Marketing

Transcript of How Small Businesses Can Compete in the Online Marketplace written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. Back to Podcast. Transcript. So how would you describe how customer behavior has evolved over the last decade?