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Why we care about AR and VR: A guide for marketers

Martech

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. As of 2021, AR’s market size was $6.12

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Marketing Automation—Three Success Tips from John D. Rockefeller

Adobe Experience Cloud Blog

Rockefeller were a marketer today, there is no doubt that he would be finding success using marketing automation for lead scoring, lead management, lead nurturing, and so much more. People would “wildcat” for oil—placing exploratory oil drilling rigs all over northwestern Pennsylvania in places where oil had not been discovered before.

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Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Adobe Experience Cloud Blog

Traditionally an integral part of our economy and culture, car sales in once strong markets are in decline due to lack of consumer confidence and changes in the way people buy. These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. Get Timely Data.

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Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . So how does a marketer decide which technologies to test and use to grow their business?

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

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Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. Jim sat with the Economist Intelligence Unit to discuss his vision of the next era of marketing, and what marketers need in order to drive engagement—the new currency in brand relationships.

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25 Case Study Examples Every Marketer Should See

Hubspot Marketing

The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers. Budweiser Influencer Marketing Case Study" by Anomaly.

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