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Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Adobe Experience Cloud Blog

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6

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Marketing Automation—Three Success Tips from John D. Rockefeller

Adobe Experience Cloud Blog

Our marketing budgets and teams are just not big enough to do it another way and be effective. With the reporting available on a lot of marketing automation platforms, you should be able to know which programs are giving you the best marketing ROI so that you can plan your budget and resources accordingly.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Content Calendar.

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