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For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6 This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email.
Our marketing budgets and teams are just not big enough to do it another way and be effective. With the reporting available on a lot of marketingautomationplatforms, you should be able to know which programs are giving you the best marketing ROI so that you can plan your budget and resources accordingly.
B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost.
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