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Build a Great Brand: Align What You Think, Do, and Say

Content Marketing Institute

And this is a marketing plan we can talk about.”. To clarify, you can’t take what Ron says (or what you read on the CMI blog) and single-handedly innovate the proverbial automobile assembly line. Is this PR? It’s marketing. Back to Nike’s Kaepernick tweet. “Is Is this an ad? It doesn’t matter.

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