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And he has statistics that support this: Digital-native millennials and zoomers now make up 65% of B2B buyer group members, and so the bar for what defines an acceptable experience continues to be raised. But in a way, that’s the point. Many products these days, from cars to refrigerators to smart homes, have software components.
The way they consume and interact with media is radically different to that of Boomers and even older Millennials. Not only do they have to keep pace with emerging trends, they have to keep pace with an emerging audience. Gen Z are the car drivers and buyers of the future.
CarMax is another great one I like to cite because buying and selling a car through CarMax completely changed I think the automobile industry, and I think that that’s what’s interesting is, and you even have it in the title, don’t you?
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