Search Engine Land
OCTOBER 26, 2023
You’ve just expanded into a new market or launched a new product or service where your campaigns don’t have extensive performance history. You are launching a new promotion or sale for the holiday season where you don’t have extensive performance history. car” and “automobile” would be the same audience).
Marketing Insider Group
JULY 28, 2011
The top-down approach is to focus on the business needs — start with the strategic objectives of marketing, the differentiators of the brand, and the desired customer-centric capabilities — and then do a targeted evaluation of technologies that are “known&# tools or components for the implementation of those business needs.
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SocialPilot
MARCH 12, 2024
Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. On the website, visitors could learn how to say “ Wasssup ” in over 30 different languages!
Martech
NOVEMBER 18, 2022
.” It’s the idea of creating value by bringing new ideas to life. Others include: The automobile. However, it’s not just about inventing something new. Rebranding can win you new markets and real estate in consumers’ minds. The assembly line. The airplane. Electric vehicles.
Businesses Grow
AUGUST 14, 2023
How does reciprocity connect to selling automobiles? Why not use it to enter new markets and develop international relationships? I’m a fan of Dr. Robert Cialdini’s books about influence. One of his principles revolves around the power of reciprocity to drive action. Give me five options.
Duct Tape Marketing
DECEMBER 26, 2022
Jacqueline Lieberman (04:03): Well, I mean, I think, so taking insurance just for an example, I mean, so that's, that's a tough, that's a tough market to be in, right? We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. So talk about like a low interest category.
Duct Tape Marketing
DECEMBER 29, 2021
Jacqueline Lieberman (04:03): Well, I mean, I think so taking insurance, just for an example, I mean, so that's, that's a tough, that's a tough market to be in, right? We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. So talk about like a low interest category.
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