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Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Adobe Experience Cloud Blog

For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6 Having this profile in one place helps you communicate with your audience more effectively and personally, making it more likely that they will take action and purchase.

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Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

Google is well placed. AOL is well placed. Others are vying for a place. The market places a huge value on growth. When you get into a more personal sale, like Zappos or an automobile, this idea of the consumer experience can be rich. The processes are going to be automated. Are you priced about right?

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How to Generate Leads with Webinars

Adobe Experience Cloud Blog

Ask them what challenges your solution helped them to overcome, and why they decided to do business with you in the first place. One of WebAttract’s clients wanted to show how their target audience, automobile dealerships, could increase their sales. Tease the webinar as the place they can learn more.

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No Celebrities Required: How to Create Great Influencer Content

Content Marketing Institute

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. HANDPICKED RELATED CONTENT: Don’t Forget the Leadership in Thought Leadership. Information sharing is critical.