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Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using.
To clarify, you can’t take what Ron says (or what you read on the CMI blog) and single-handedly innovate the proverbial automobile assembly line. Is this PR? Talk of change tends to motivate a few trailblazers on each team to go back and disrupt their hard-fought, well-oiled machine. Back to Nike’s Kaepernick tweet. “Is
And so when the executive senior management have all contributed, sort of democratize that process, rather than having it given to them by a branding company or a PR company, yeah. (19:17): PR companies, ad companies can work with it because the brief is clear and there's a commitment, there's an authenticity. Yes, yes, yes.
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