How marketing employment might be disrupted when the economic value of intelligence is zero
Businesses Grow
JULY 14, 2025
ChatGPT’s inference prices have roughly halved every six months, outpacing even the recent cost declines in technologies like batteries and solar power. Lower prices, in turn, drive wider adoption: the cheaper an AI agent becomes, the more extensively it can be deployed. The unit costs of AI are plunging exponentially.
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